Bounce rate: is a metric that shows the percentage of entrances on any individual page that resulted in the visitor’s immediate exit from the site
One of the reason for having high bounce rate and high exit rate is when no call to action is existed on the site, web masters need to make a clear call to action by adding Buy Now buttons or limited-time offer for example to encourage visitors to take action and add the products to their baskets.
High bounce rate could indicate that something is wrong with the website design or content, also it might suggest that the source of your traffic is referring untargeted traffic.
However high bounce rate is a good metric that can help you identify whether any particular campaign is reaching the right audience and identify suspect high levels of click fraud on a pay per click (PPC) campaign. Another way to reduce the bounce rate is to reduce the number of external links on the webpage.
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October 25th, 2008 at 1:31 pm
Great post, bounce rate is such a key component to web marketing. So a site has 1000’s of visitors but are they staying and doing something, thanks.
PS your captcha is hard to read thus causing me to refresh your page.