1. Use thumbnails images: Using thumbnail images of what the customer ordered so customers don’t have to click the link back to the product page.
2. Promote your return policies: you should make it clear within your shopping cart that you offer a no-risk guarantee. You want your visitors to feel comfortable buying from you and let them know that they can return or exchange any item if it doesn’t satisfy them when they see it in real life.
3. Remind customers: it will be good idea if you could email and remind your customers who have items in their cart and forget to checkout, before the shopping cart expired, you have lots to gain and nothing to lose.
4. Adding back button: it makes it more convenience for customers to click the back button and change their information without losing everything they’ve entered on later pages in the process.
5. Adding shipping cost with each item: this will reduce the shopping basket abandonment rate, because people sometimes add items to their shopping basket just to know the shipping cost.
6. Progress indicator: our current checkout system includes a progress indicator which let visitors know what to expect along the way and also tells them in which step they are in the checkout process,
7. Fewer checkout steps: The checkout process has to designed in as fewer steps as possible and also the amount of input required from customers has to be as less as possible.
8. It has to be an easy to use: how to know if your shopping basket is easy to use? See if your users viewing your help pages from the shopping basket, you find this information in your checkout funnel. However I do recommend opining your help pages in new browser instead of opining them in the same window, so users will not be driven away from the shopping basket and the conversion rate will not go down.

Remember, each percentage point of abandonment could represent tens or hundreds of thousands of pounds of your revenue.

Popularity: 33% [?]

1. People wants to know the shipping cost: people sometimes add items to their shopping basket just to know the shipping cost, however this action will increase the shopping cart abandonment rate, and make shopping inconvenience for your customers.
2. People will use the shopping basket as a wish list or shopping list, that will come back to once they decided to buy, after maybe comparing your products with your competitors, reading online reviews or consulting their friends or family.
3. People might exit the shopping basket because they just realized that the VAT wasn’t included in the final price.
4. People might exit the basket because they just realized that it will take longer time for the product to be delivered.
5. People might exit the shopping basket unintentionally, they click on a link, it takes them to another page they will read, brows many other pages and forget that they have something in their basket to pay for.

How to overcome this problem,

• Reduce the number of links on the checkout pages to the minimum.

• Make the links open in new browser.

Popularity: 25% [?]