- People wants to know the shipping cost: people sometimes add items to their shopping basket just to know the shipping cost, however this action will increase the shopping cart abandonment rate, and make shopping inconvenience for your customers.
- People will use the shopping basket as a wish list or shopping list, that will come back to once they decided to buy, after maybe comparing your products with your competitors, reading online reviews or consulting their friends or family.
- People might exit the shopping basket because they just realized that the VAT wasn’t included in the final price.
- People might exit the basket because they just realized that it will take longer time for the product to be delivered.
- People might exit the shopping basket unintentionally, they click on a link, it takes them to another page they will read, brows many other pages and forget that they have something in their basket to pay for.
How to overcome this problem,
- Reduce the number of links on the checkout pages to the minimum.
- Make the links open in new browser.
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