SAN FRANCISCO, CA – April 29, 2008 – The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics – the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search…
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Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco

Popularity: 6% [?]

WASHINGTON, DC– April 21, 2008 — Today the Web Analytics Association (WAA) and the Interactive Advertising Bureau (IAB) announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose of the new partnership is to better communicate the goals of metrics standards to the two organizations’ respective memberships and target audiences, as well as to better convey the goals of each organization and the subtle differences that may occur among metrics standards. The WAA and the IAB have historically had different goals for metrics standardization. The WAA’s mission is to foster the growth and evolution of the Web analytics industry by encouraging that the name and definition of each metric is consistent across vendors. This reduces confusion for analytics professionals who are…
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The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards

Popularity: 7% [?]

1. In the industry, web analytics has grown to become synonymous with clickstream analysis. However, it is important to recognize there is much more to web analysis than just clickstream data.
2. Website usability and the customer experience are tied very closely. Consider determining the value proposition your site will hold to your customers, and create an architecture that will leverage this.
3. When determining which analytics package to use, keep in mind one of the most important things is to spend majority of your budget on having an expert analyst to review the data, not the software itself.
4. Remember, hits, visits and cookies aside, these are real human beings visiting your website for real purposes.
5. There is one major downfall with all web analytics tools; they can’t tell you why people are coming to your site. Relying solely on clickstream data may result in false inferences. Realize the limitations of clickstream analysis and learn to incorporate “evolution” versus “revolution.”
6. Survey customers frequently to determine your website architecture, asking the 3 following questions: Why are you here? Were you able to complete your task today? If not, why?
7. When analyzing customer survey data, determine the percentage of customers unable to complete their task, and combine these results with the clickstream analysis.
8. The first step to creating a positive customer experience is to determine how you can involve the customer within your planning and revision processes.
9. Use web analytics to measure not only the most popular pages, but the length of the visit per page, the number of pages visited and the primary exit pages on your site.
10. Don’ t be afraid to frequently revise your website. Learn from your analysis and create an action plan to implement your revisions.

Popularity: 75% [?]

IRVINE, CA – April 3, 2008 – Today the University of California, Irvine Extension, along with the Web Analytics Association (WAA) and the University of British Columbia (UBC) Continuing Studies announced outstanding momentum and student response for its Certificate in Web Intelligence program. Released in Q4 2007, the online program offers students a comprehensive set of Web marketing, Web analytics, online marketing optimization and online marketing analytics skills. I strongly recommend the Certificate in Web Intelligence, commented one student. I am currently taking a few courses for this certificate, and it has helped me develop a deeper understanding of how web intelligence is an integral part of presenting actionable data to our companies. In a recent 2008 outlook survey from the WAA, roughly 50 percent of respondents indicated they will invest in training, 38 percent in consulting and 36 percent in staffing in 2008. The survey results suggest that while the right marketing…
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New Certificate in Web Intelligence Addresses Global Need for Education in Web Analytics and Online Marketing Optimization

Popularity: 7% [?]