SAN FRANCISCO, CA – April 29, 2008 – The Web Analytics Association is pleased to announce the details of their one-day Base Camp to take place before the eMetrics Marketing Optimization Summit in San Francisco on May 4th. The three-course workshops run simultaneously, educating newcomers, practitioners and veterans in the field of web analytics. Attendees can choose the seminar that best suits their needs: Introduction to Web Analytics, Online Marketing Campaign Measurement or Web Analytics for Site Optimization. The Introduction to Web Analytics is ideal for attendees looking to get grounded in the basics of web analytics – the history of web metrics, where to start, how to measure navigational changes, search term trends, on-site traffic analysis and more. Attendees will walk away fluent in web metrics terminology, able to discuss web analytics within their specific business culture. For the more experienced web analyst responsible for driving traffic, online advertising, search…
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Web Analytics Association Announces Base Camp Educational Workshops in Conjunction with the eMetrics Marketing Optimization Summit in San Francisco
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