Setting proper KPIs is a great step toward building a data-driven organization. But often that initial effort turns out to be temporary. A few months later, companies lose sight of those goals. Soon, web-analytics reports become just pieces of paper (or e-mails) that float across desks on their way to oblivion.
To keep your organization thinking about its KPIs, you should make them part of your individual and group goals. As any manager knows, nothing can focus employee attention quite like the promise of financial rewards (or the possibility of a bad performance review). By holding teams and individuals accountable for web performance, you’ll
drive them to improve it.
But if you’re going to tie goals to KPIs, you should also distribute data effectively, the best way to do this is through customized scorecards that highlight individual and group goals. Any decent analyst or tool provider should be able to set up this kind of reporting for you.
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