Web analytics is the process of quantifying the behaviour of a website visitors. Web analytics have become a very important part of electronic commerce because they can show the site owner pages that are effective in persuading people to subscribe to services or purchase products. Web analytics can also be used to monitor and analyze how a site is achieving its objectives.
Web Analytics (also including Controlling Web, Web analysis, data traffic analysis, traffic analysis, clickstream analysis) is the collection and analysis of the behaviour of visitors to Web sites. Typically examines where the visitors come, what areas are visited and how often seen what pages. For professional websites operated this analysis is mainly to optimize the site and to improve the achievement of objectives of the website (such as frequency of visits, propagation of side calls, orders, newsletter subscriptions).
How often to new techniques is also available in the Web Analytics a certain confusion and disagreement on the terms and meanings. For discussions will also always the question of what procedure was used for data collection the best in a particular case or generally. Basic can be found at Web Analytics between evaluation mechanism to measure the permanent site effectiveness and methods to detect weaknesses in the site and possible improvements be made. Worldwide about 150 companies offer professional solutions for Web Analytics. The products the company may be partially or even be installed as an ASP offering (mostly) monthly usage fees without substantial internal hardware or software expenditures used
Web analytics through the analysis of logs
Logfile analysis is an important aspect of web analytics. Using the log file records of web servers, the popularity of a website can be determined. Analysis of web server logs can produce important marketing data such as the number of unique visitors to a site by monitoring the number of times the Web server applications are made by unique users. This has proved to be a powerful tool especially when websites are only composed of a single HTML file. With the influx of pagination multiple Web sites, however, this tool has become less useful and had to be updated with the page and considering visit in order to make it more effective in providing site to view statistics and popularity of information.
The growing popularity of search engines, however, has once again undermined the effectiveness of Web site analysis of log file analysis. This is mainly because the logfile analysis to distinguish between the demands of man and asks visitors to search engine robots and spiders. The difficulty has been compounded by the emergence of new changes as the Internet dynamically assigned IP addresses, Web and Web proxy caches. Logfile analysis successfully adapted to these new innovations somewhat integrating analyzers to exclude cookies and requests for spider.
The advantage of this method of analysis is that Web log files are easier to get that page tags; websites need to make certain changes before the collection of information through page tagging. The logs are also more precise than the tags because they do not require the cooperation of a visitor’s browser. Moreover, locks the page tag programs by its suppliers means that site owners could not easily switch to another method to view the required information while the files are easily compatible with all programs web analytics.
Web Analytics through page tagging
Page marking arose as an analytical tool Web mainly because of the need to resolve the problem created by the Web caches. This method uses Java Script to inform third of a single application server page human visitors. Web analytics firms awarded the visitor a cookie to distinguish it from other visitors and recognize him if he goes again in the future.
The advantage of using tagging Web page as an analytical tool is that it solves the problem of Web cache, collects more information and events that the analysis of newspapers and is even available for companies that do not have their own Web servers.
Both methods of analysis Web, however, may be provided by the companies web analytics so that website owners can obtain the best possible data.
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