Wakefield, MA – August 19, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the election of Dennis R. Mortensen, director of data insights at Yahoo!, to its Board of Directors. Dennis will serve through May, 2010. The WAA Board includes individuals from across the U.S., Canada and Europe, and it reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.

WAA Chairman Jim Sterne said, “Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work, lead and support the online marketing analytics profession in the years ahead.”

“I believe the WAA is in a position to become a much larger and more prominent voice in the industry on such items as privacy, standards, member qualification and certifications,” Dennis Mortensen noted. “I look forward to working with Jim and fellow Board members to move these issues forward.”

About the Web Analytics Association

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org

WAA Media Contact:

Carla Vicens, blast! PR
(919) 833-9975 x10

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Web Analytics Association Announces New Board Member

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Wakefield, MA – August 13, 2008 – The Web Analytics Association (WAA) will discuss the results of its 2008 Job Profile and Compensation Survey via a series of events, beginning with a webcast on August 14, 2008, and followed by a series of regional meetings, held in Vancouver on August 20, Boston on September 18 and Chicago on September 24.

The 2008 Job Profile and Compensation Survey is designed to provide Web analytics professionals with a view of the salaries and benefits benchmarked from several jobs within the field, and insight into the general roles and responsibilities of today’s Web analysts. The survey was completed by current and former WAA members and website registrants over the course of three weeks in March. Participants rated 16 tasks for which they are accountable, which were ultimately narrowed down to the top ten across all respondent demographics.

The webcast and regional meetings will feature panel sessions addressing compensation and opportunities for Web analysts and highlighting the most prevalent job roles and responsibilities of Web analytics professionals in the field today. Each event will feature the data and insight from the survey to drive an interactive discussion including the increase in compensation from 2007 to 2008 in terms of years of experience, region, company size and importance of Web analytics within an organization.

To learn more or register for events related to the 2008 Job Profile and Compensation Survey, please visit: www.webanalyticsassociation.org.

Results of the survey will also be available on the WAA website to WAA members.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

WAA Media Contact:

Carla Vicens, blast! PR
(919) 833-9975 x10

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Money, Jobs and Opportunity Survey Results from the Web Analytics Association

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If you look at the whole field of web analytics, may find that many of its practitioners are interested in research per se. They seek to understand how people interact with the Internet on an abstract level, at the general rules for predicting human behavior. Their work is often reveals wonderful information about how to interact with people and machines interfaces. Even so, companies should be excluded from a purely scientific research aside and take a pragmatic approach to face the logical analysis.
Part of the objectives of building site, which is meaningful to your overall success. At the beginning of the Internet boom, for example, it was common for the Web channel, which was isolated from the rest of business. Companies never tried to contact the Web site of goals to the crux of the matter. Instead, it should Tout CEOS users and the number of visits, without clarifying the reason for this movement does not matter. In those days, it is not good enough, so this is to talk about. No one was interested in what I mean.
It is clear that this approach is no longer possible. As it has matured, and became the World Wide Web to raise awareness of the main tool for some companies, others, namely the point of contact with customers. People now use the Internet in early to make decisions on where they want to do the work, whether or were not should come to visit the retail store, and whether they would recommend the company of friends and colleagues.
As a result, before they can determine the measurements can be collected on your website, we must understand the objectives of the corporation as a whole. What makes the company successful today? With regard to the participation in long-term profitability and shareholder value? At the same time, you also have to think in what could be detrimental to business in the long run.

For the production of short-term increase in the rates of conversion. But the user end of the day by far the most negative, and even if you understand success in the short term, you will find fewer and fewer customers to return.
What are the objectives of the whole business? If you’re lucky, and the company has already identified and documented. It contains all the key initiatives in the current health situation described by Amman. In most cases, which consists of a number of competing interests in the fabric of one’s mission statement. If the company had already identified its goals, you’re out of a lot of the very beginning.  Just make sure to understand completely. Talk to the largest number of people and gather as much information as you can. Objectives can be vague sometimes, but if you had enough of the questions we ask, should be able to determine what it is.
In some cases, but that even if large firms are not specific in terms of overall objectives, or contact with them in the way that is easily accessible to all its employees. This problem is the scope of this book. Moreover, if the company was not well-defined goals, and the company is likely to be greater problems than the success or failure of web analytics initiatives.
In that case, you need to work together with the right people, including all levels of management to develop specific objectives. Then you can start to work with logical analysis.

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