A Recent Report by the Internet Goverance Forum (which is scheduled to be held from Dec 3 - 5th in Hyderbad) revealed that number of people with internet access in India and all over the world has been growing rapidly.

A Recent Report by the Internet Goverance Forum (which is scheduled to be held from Dec 3 - 5th in Hyderbad) revealed that number of people with internet access in India and all over the world has been growing rapidly.

India stands fourth in Internet Population, but yet to figure in top 10 “Broadband Connected Countires”. Find below brief finding of the report.

At the end of 1997, only 1.7 per cent of the world’s population –70 million people– had access to the Internet. A decade later, that number has risen to an estimated 1,348,572,040 users.

Asia has the highest number of internet users, with an estimated 568.7 million people, followed by the Americas, with 377.9 million. Europe is third with 335.9 million. Africa and Oceania close the rank with 51.8 million and 14 million users respectively.
Top Ten Internet Users

1. United States 220 million
2. China 210 million
3. Japan 88.1 million
4. India 81 million
5. Brazil 53.1 million
6. United Kingdom 40.2 million
7. Germany 39.1 million
8. Republic of Korea 35.5 million
9. Italy 32 million
10. France 31.5 million

Top Ten Broadband-Connected Countries

1. United States 73.2 million
2. China 66.4 million
3. Japan 28.28 million
4. Germany 19.6 million
5. United Kingdom 15.6 million
6. France 15.5 million
7. Republic of Korea 14.7million
8. Italy 10.8 million
9. Canada 9 million
10. Spain 8 million

Internet connectivity in India
In 2007, there were about 13.5 million Internet subscribers in India, representing 1.15 per 100 habitants. Broadband subscribers accounted for over 3.1 million of these, or 0.27 per 100 inhabitants. The number of users – those who report that they have online access, but do not themselves subscribe – was far greater: some 81 million, or 6.93 users per 100 inhabitants.

You can download the Report pdf HERE

Web Analytics India

Internet in India, Ranked Fourth in World

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Internet in India, Ranked Fourth in World

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It’s been some time now i’ve been willing to write this, there are many who have reached out to me for resources, tutorials, help and documentation for omniture.

It’s been some time now i’ve been willing to write this, there are many who have reached out to me for resources, tutorials, help and documentation for omniture. There’s little written or blogged about on Omniture and it’s feature set.

Here’s a list of blog posts and articles which’ll help you get started or know more about omniture implementation, reporting features.

Omniture SiteCatalyst Offical Blog: This Blog authored by Adam Greco is great to get started if your new to omniture. Here’s the topics he’s covered so far. This is one blog u “must” follow and refer back for some intrinsic details and also live examples he gives.

1. Omniture SiteCatalyst Traffic Variables
2. Omniture SiteCatalyst Success Events
3. Omniture SiteCatalyst Conversion Variables - Part 1 & Part 2
4. Omniture SiteCatalyst Traffic Data Correlations
5. Omniture SiteCatalyst Conversion Variable Subrelations
6. Omniture SiteCatalyst Classifications a.k.a SAINT
7. Omniture SiteCatalyst Counter eVars
8. Omniture SiteCatalyst Excel Client
9. Omnitiure SiteCatalyst Campaign Tracking
10. Omnitiure SiteCatalyst Pathing Analysis
11. Omnitiure SiteCatalyst DataWarehouse
12. Omnitiure SiteCatalyst Advanced Segment Insight (ASI)
13. Omnitiure SiteCatalyst Segment Builder Best Practices
14. Omnitiure SiteCatalyst Products Variable (s.products)

Follow Adam Greco on Twitter

From Web Analytics India Blog: These posts are from our blog, a mix of posts on best practices information and omniture feature sets.

1. 7 Habits of highly effective Omniture User
2. Omniture Alerts, The how and Why
   
3. Omniture Targets and Bookmarks, The How and Why
4. Omniture Summit 08 Day Three, Future Change Request
5. Omniture Summit 08 Day Two
   
6. Omniture SiteCatalyst Excel Client Update
7. Power Strategies for Web Analyst Using Omniture SiteCatalyst

From Stephane Hamel Blog Immeria

1. Practical Analytics: Incoming Traffic Quality
2. Instances vs Visits in Omniture SiteCatalyst

From Faithful Web, Here’s Advanced Implementation Certification Examination Tips

1. Omniture SiteCatalyst Advanced Implementation Day One
2. Omniture SiteCatalyst Advanced Implementation Day Two
3. Omniture SiteCatalyst Advanced Implementation Day Three
4. Omniture SiteCatalyst Advanced Implementation Certification Examination Tips

From Wezside Omniture SiteCatalyst Flash Tracking

1. Flash Tracking: What you should know
2. Flash Tracking: Omniture In Depth

That’s for now all the great posts and articles available on omniture sitecatalyst. If you do know more posts or articles out there feel free to addon via comments.

Web Analytics India

Omniture SiteCatalyst Resources

Similar Posts:

• Site Catalyst 14.0 to go live during Omniture Summit 08
• Omniture Site Catalyst Excel Client Update
• Omniture Targets and bookmarks, the how and why
• 7 habits of highly effective omniture sitecatalyst users
• Omniture Summit 08 Day Three & future change request

Read more: 
Omniture SiteCatalyst Resources

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It’s been a while since last post, but back with some useful tips Ok alright not “must use” but definitely the best of firefox addons if your a web analyst and using Firefox. Now indeed Firefox is one most user friendly browser because of all the customization it allows.

It’s been a while since last post, but back with some useful tips

Ok alright not “must use” but definitely the best of firefox addons if your a web analyst and using Firefox. Now indeed Firefox is one most user friendly browser because of all the customization it allows.

As a web analyst one has to juggle from one screen to other, pre implementation testing, QA, reporting, competitive analysis and endless combination ain’t it ?

Ok here’s a list of 7 firefox addons

1.) WASP

WASP needs no special mention, iam sure it’s used by most of web analyst. It’s a great QA tool mind you not just for single analytical tool but most of them. If your not using you should, read more about it at Stéphane Hamel, site HERE and download the latest version right away.

2.) Grease monkey

Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.

Get greasemonkey addon here

Useful scripts:

• MVT Vendor Detector:
• Statistics Detector:
• Custom Scripts for GA
  • Show 100 profiles - Lunametrics

3.) Search Status

Search is a very effective tool bar for Quick SEO Analysis, A robust tool and must have for web analyst.Find more information here

4.) Web Developer Toolbar

One of the most used firefox addons, web developer toolbar is a one stop toolbar for all your semi or complete technical needs. Read more and get hold of it here.

Web Developer Toolbar addon

5.) JS View:

This is a great plugin if you want to have a quick look to view source, or view those  web analytics tool JS. You Can get it HERE

6.) Search All: SearchAll is a handy side-by-side search engine comparison tool which allows you to search at most 3 different search engines simultaneously and benchmark their performance in the status bar. This is a great plugin for your Natural Search Engine and Paid Search Analysis and research. Get it HERE

7.) FireShot: FireShot is a Firefox extension that creates screenshots of web pages. Unlike other extensions, this plugin provides a set of editing and annotation tools, which let users quickly modify web captures and insert text annotations and graphical annotations. This plugin is great when your analyzing sites, helps a web analyst take quick screenshot add notes then and there.  Get it HERE

What’s your favourite plugin/addon ?, Add in via comments

Web Analytics India

7 must use firefox addons for web analyst

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7 must use firefox addons for web analyst

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Ok Continuing to cover the 7 habits of omniture user, here are two more featues which are must use. This post covers the how and why you should use ominture targets and bookmarks. Omniture Targets: Setting Targets feature in omniture is great!, it helps you measure your performance against benchmark

Ok Continuing to cover the 7 habits of omniture user, here are two more featues which are must use. This post covers the how and why you should use ominture targets and bookmarks.

Omniture Targets:

Setting Targets feature in omniture is great!, it helps you measure your performance against benchmark. Target is very helpful for marketing campaign effectiveness,

When you set up targets for all your KPI’s, sitecatalyst shows both the actual and your target giving you a single graph overview of your performance.

How to setup omniture targets?

Ok here’s how you can quickly set up Targets

In Omniture Sitecatalyst 14.0, Click on My Account–> Targets (Manager)

Add Targets, here are fields description and some tips!

• Make sure your in the reporsuite you need to set targets for, that’ll be autopopulated
• Create a friendly target name ( Add to Cart daily, Daily Orders etc)
• In the scope section, select if you want to apply to all site or select default or custom target scope. For more granularity select the type by clicking “select item”
• Period: Select the period, and for granularity you can select day weekly or entire period. Now it’s suggested you use daily or weekly ( example daily order value, daily orders, orders/visit and weekly visits to certain section etc)

Accountability Matrix:

Accountability matrix is optional, but if you do want to use it go ahead and define the “X axis” and “Y axis” for your report.

Other useful tips:

• Omniture Sitecatalyst allows you to download all your targets in form of csv
• You can upload targets using the default template on omniture sitecatalyst
• You can also upload accountability matrix using the default template provided.

Why would you need targets?

• Tracking KPI: If your business team has set benchmark ( highly recommended) for all your KPI’s, Target can be set for all those to help you understand how your performing compared to benchmarks set.
• Marketing Campaigns: if you plan a marketing campaign for coming holiday season and want to understand the effectiveness of it either by comparing to last season or setting new benchmarks
• Traffic: If you plan to track visitors to your site and compare it to your expected results or compare to last year/season traffic, target is a must use
• Specific Metrics: Let’s assume your running a dedicated campaign for a certain city, and your capturing that in prop/evar, you can set target to see how your campaign worked in terms of traffic and conversion

End result of a Target in Omniture Sitecatalyst

Omniture Bookmarks:

Bookmarks are like shortcuts to your reports, very helpful when you create custom reports using calculated metrics.

How to set up bookmarks?

Open the report you want to add in your bookmarks and click on the bookmark icon in the toolbar. Make sure you create folders for specific section, this is quite helpful when you want to segregate reports.

Why would you need bookmarks?

• Bookmarks can help you get quickly to a report, it can be default or a calculated metrics
• Help segregate your acquisition, marketing, engagement and conversion report in one go
• Share it among your team/colleagues

P.S: The other posts in this series.

1. 7 habits of effective omiture user
2. Omiture alerts, the how and why

Do you have innovative way of using targets or bookmarks, or some out of the box use of omniture targets and bookmarks, Add on via comments!

Web Analytics India

Omniture Targets and bookmarks, the how and why

Similar Posts:

• 7 habits of highly effective omniture sitecatalyst users
• Omniture SiteCatalyst alerts, the how and why?
• Omniture Site Catalyst Excel Client Update
• Site Catalyst 14.0 to go live during Omniture Summit 08
• Power Strategies for Web Analyst using Omniture SiteCatalyst

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Omniture Targets and bookmarks, the how and why

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There’s no media event more inspiring than the Olympics. Each time around there are new heroes and new stories, new technology and new training regimes. But the prize remains the same. No matter their discipline or the road they took to get there, everyone is chasing gold. The Olympics are irresistible because when you strip away the pageantry and sponsorship clutter and jingoistic media coverage, you’re left with story after story of people living up to their most complete potential. It makes us want to achieve more ourselves, in whatever is important to us.

For anyone hoping to win gold in Beijing, success is a function of determining what smaller objectives serve as stepping stones along the way (metrics), tracking and understanding your success against these objectives (measurement), and then building off of these gains in order to optimize performance (management).

Just like widget (aka social media and word of mouth) marketing. If gold is your goal, you’ll need to follow the same path of metrics, measurement and management. Here are some strategies for making sure your widget marketing can compete at a world class level:

1. Determine the campaign’s objective.

   Deciding you want a widget is not a social media strategy. Nor is brainstorming how to get your widget adopted by tens of thousands of social network users. Even before you have an inkling of the creative execution, the first step is to identify what aspects of a campaign’s objectives the widget will be responsible for. Not “how will people interact with it,” but rather “What should be the outcome of people interacting with it?” A widget can support almost any objective – from selling sneakers to driving a huge opening weekend for a summer blockbuster to generating leads for political fundraising campaign. But the objective needs to be very clearly stated before the development process begins, so the creative components can best deliver on them. Setting clear objectives also helps ensure the widget is best integrated into other campaign elements, which can only help its cause.

2. Identify success metrics tied to business objectives first.

   First, to dispel a common myth, it is important to recognize that reducing marketing expenses through viral campaigns is not a sustainable business objective. Marketing costs money. Learning new forms of marketing takes time, which also costs money. And in truth, saving money is one of the easiest business objectives to achieve: simply stop spending. But don’t expect your business to keep moving forward.

   Instead, start with the same objectives at the heart of your other marketing campaigns: new loan applications, sales of a new sneaker style, butts in seats on opening weekend. Start as far away from the widget as possible and work your way in. For example, Toyota did not develop the FJ Cruiser Mini Bulletin widget in order to get people to read FJ Cruiser news and play the FJ Cruiser online game. The widget’s purpose is to help Toyota sell FJ Cruisers. And increase dealer visits and test drives. And lift inclusion of the FJ Cruiser into more customers’ choice sets. Advertisers need to identify these objectives and not lose sight of them when creating the widget.

3. Zero in on widget-specific metrics.

   Once you know how your widget is designed to impact a campaign’s big picture deliverables, then, and only then, can you look at what you want to measure in and around the widget itself – installs, views, clicks, mouse-overs, time-spent, unique users, interactions, pass-along and the like (all of which can be measured, with even more granular tracking rolling out all the time at the most granular level. For a video widget, for example, markers can (and should) measure not just video views, but views to completion. These metrics will allow you to determine how well your widget is achieving its objectives. Perhaps just as importantly, they’ll allow you to map your progress as a skilled widget marketer. Remember, this is still a nascent medium and new advertising format; honing skills and gaining expertise are as important as near-term campaign success.

4. Optimize on the fly.

   Unlike the creative process for other ad types, the work on widgets is not finished when the campaign launches. Widgets are unique in that you can make changes to the creative from a single location, and these changes are updated across tens or hundreds of thousands of widgets on user pages across the web, simultaneously. Couple this creative flexibility with the wealth of available metrics, and you’ve got a rich opportunity for widget marketers to optimize campaigns on the fly. By way of example, for a video widget launched on Gigya’s platform recently, we monitored interactions closely early in the campaign and identified some crimping in the funnel. The metrics we employed allowed us to make some minor changes that increased video views more than 100% week over week. So keep in mind that the creative work is only about half-finished once the campaign goes live, and keep resources on-hand to make the most out of the widget once you see how it is rolling out and where it could use some tweaking.

Planning ahead to include the right metrics, measurement and management of a widget marketing campaign can make the difference between a clever idea with unrecognized potential, and a world-class marketing campaign.

About the Author

Liza Hausman is the Vice President of Marketing at Gigya, a distribution platform for social media advertising.

5-Oct-08 3:00 AM
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Defining Widget Success: The 4 Musts of Metrics, Measurement and Management

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