Wakefield, MA – August 19, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the election of Dennis R. Mortensen, director of data insights at Yahoo!, to its Board of Directors. Dennis will serve through May, 2010. The WAA Board includes individuals from across the U.S., Canada and Europe, and it reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.

WAA Chairman Jim Sterne said, “Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work, lead and support the online marketing analytics profession in the years ahead.”

“I believe the WAA is in a position to become a much larger and more prominent voice in the industry on such items as privacy, standards, member qualification and certifications,” Dennis Mortensen noted. “I look forward to working with Jim and fellow Board members to move these issues forward.”

About the Web Analytics Association

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org

WAA Media Contact:

Carla Vicens, blast! PR
(919) 833-9975 x10

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Web Analytics Association Announces New Board Member

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Hi there, I am extremely happy to announce that I have been elected onto the Board of Directors of Web Analytics Association. I just received the email and I am really looking forward to work with the rest of the team. A fun trivia from my anti-campaign

Hi there, I am extremely happy to announce that I have been elected onto the Board of Directors of Web Analytics Association. I just received the email and I am really looking forward to work with the rest of the team.

A fun trivia from my anti-campaign. On the day of the nominations (of the 6 candidates) I went to see: Batman the Dark Knight - and posted the following on http://twitter.com/DennisMortensen

“…in their desperation, they turned to a man they didn’t fully understand.”

Which, if your not all movie buffs, could have been misunderstood?!

But bring out those “I Believe in Harvey Dent” stickers – and I will see you at Web Analytics Wednesday in San Francisco Tuesday night. Or at SES San Jose throughout the day Tuesday. And of course for my fellow board members, see you in Wakefield soon.

Cheers … and again. THANK YOU, I truly appreciate the trust.
Dennis

Dear Members

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010.

Dennis is a pioneer and expert in the Web Analytics industry - having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work to lead and support the online marketing analytics profession in the years ahead.

I would like to thank each of the six extremely qualified nominees who ran for this seat. I continue to be impressed with the outstanding caliber of nominees - and their willingness to serve the organization. We are grateful for your commitment to WAA and its members.

I also would like to thank WAA members for taking time to consider each of the candidates and their platforms, and for casting your ballots. (Which was not an easy process!) Your active participation is what makes WAA a strong organization.

On behalf of the WAA Board, thank you. We look forward to serving you.

Sincerely,

Jim Sterne
Chairman of the Board

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Dennis R. Mortensen from Yahoo! elected onto the Web Analytics Association Board of Directors

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