Title: Web Site Analyst Description: As a member of the Strategic Planning team, the Web Site Analyst is responsible for tracking, reporting, and analyzing Web site data. An expert in Google Analytics, he/she works with the Digital Metrics Analyst and Strategic Planner to analyze user behavior in order to optimize site design, content, campaigns, and sales. RESPONSIBILITIES Consults with Strategic Planner and Digital Metrics Analyst to develop the Measurement Plan, which defines the metrics necessary to analyze overall campaign performance and conversions against stated objectives Creates Tracking Specifications Document (TSD) based on objectives stated in the Measurement Plan in consultation with Digital Metrics Analyst to ensure metrics specifications are defined for the development team Provides reports and analysis for assigned clients and/or projects according to the schedule in the Metrics Report calendar Configures Google Analytics accounts, goals and filters…

Title: Web Site Analyst Description: As a member of the Strategic Planning team, the Web Site Analyst is responsible for tracking, reporting, and analyzing Web site data. An expert in Google Analytics, he/she works with the Digital Metrics Analyst and Strategic Planner to analyze user behavior in order to optimize site design, content, campaigns, and sales. RESPONSIBILITIES Consults with Strategic Planner and Digital Metrics Analyst to develop the Measurement Plan, which defines the metrics necessary to analyze overall campaign performance and conversions against stated objectives Creates Tracking Specifications Document (TSD) based on objectives stated in the Measurement Plan in consultation with Digital Metrics Analyst to ensure metrics specifications are defined for the development team Provides reports and analysis for assigned clients and/or projects according to the schedule in the Metrics Report calendar Configures Google Analytics accounts, goals and filters…
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Web Site Analyst

Popularity: 13% [?]

Title: Strategic Analyst Description: Mullen’s Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies, performance insight techniques, and optimization to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight

Title: Strategic Analyst Description: Mullen’s Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies, performance insight techniques, and optimization to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight. The Strategic Analyst will be responsible for supporting the development of data-driven marketing insight and optimization across several client engagements. This role will cover consumer insights, brand equity analytics, market/audience segmentation, media mix modeling and optimization, online display advertising, search marketing, social media, and site analytics. Duties and Responsibilities: -…
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Strategic Analyst

Popularity: 13% [?]

Our client is a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join their Product Marketing team. Reporting …

Our client is a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join their Product Marketing team. Reporting …
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Director of Analytics at Media & Entertainment (Toronto, Canada)

Popularity: 7% [?]

Title: Director of Analytics Description: We’re a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join it’s Product Marketing team. Reporting to the Vice President of Product Marketing, the Director of Analytics will play a critical hands-on role leading and driving the growth of sophistication and utilization of Business Intelligence and Analytics in our company.

Title: Director of Analytics Description: We’re a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join it’s Product Marketing team. Reporting to the Vice President of Product Marketing, the Director of Analytics will play a critical hands-on role leading and driving the growth of sophistication and utilization of Business Intelligence and Analytics in our company. You will play a strategic role in the analysis of all consumer data, clickstream data, testing data and e-commerce data, while helping the marketing and sales teams optimize acquisition, engagement, conversion and retention for our online products. The perfect fit is an enthusiastic, experienced and creative leader that jumps in and makes an immediate impact. You will be responsible for the success of a bright team of analysts and you must have the curiosity and passion to lead, problem-solve and drive all aspects of web analytics,…
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Director of Analytics

Popularity: 14% [?]

I was invited by Laurel Touby who started MediaBistro to the MediaBistro Career Circus this afternoon and covered a few of the sessions, inclusing this one on Optimizing Your Job Search .

I was invited by Laurel Touby who started MediaBistro to the MediaBistro Career Circus this afternoon and covered a few of the sessions, inclusing this one on Optimizing Your Job Search.

Optimize Your Job Search

Alan Cohen President, Acts Of Balance Coaching	Tonia Mattu Career Coach and Consultant, The Mercury Group LLC

Learn practical tools and tips that will help you optimize your job search and your online presence. If you’re not using LinkedIn, Facebook and Twitter, you’re at a disadvantage. Learn how recruiters are using social media and mobile recruitment campaigns to acquire talent, how the power of your network combined with your personal brand affects the opportunities you have.

Attending was a last minute thing - what I noticed  here is that the Job Search Engines have not been stressed at all - in fact, both speakers suggested that you spend most of your time off of them and just focus on a personal strategy, a career management plan and finding a bridge job(s).

When people do go onto Job Search Engines like Careerbuilder and Monster - it was suggested to spend just a small amount of time, each day - which, I’m sure, isn’t what the job search engines had hoped for, as far as spending time, and therefore, monetizing visitors.

On the other hand, MediaBistro mentioned their job board is vibrant - but that large employers are largely staying away - meanwhile, other kinds of companies you never would have expected to show up on a job board are starting to appear.

It was suggested, as well, that once you see Business Development jobs being posted it will be a sign of job recovery.

Much more emphesis was put on defining a Positioning Statement, spending more time networking and finding people and events you don’t normally go to, and attending.

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MediaBistro Career Circus - Optimize Your Job Search - Alan Cohen and Tonia Mattu

Popularity: 30% [?]