WAKEFIELD, MA–(eMediaWorld - November 4, 2008) - Today the Web Analytics Association (WAA) announced its newest corporate members: EpikOne, ForeSee Results, the New York Times and TrackSet. These organizations join more than 40 corporations dedicated to promoting a global understanding of web analytics. Companies are relying more and more on metrics to optimize their marketing effectiveness in online channels, raise revenues, lower costs and increase customer satisfaction. In fact, a recent survey from the eMetrics Marketing Optimization Summit, the official summit of the WAA, showed that 87.3 percent of respondents plan to increase or maintain their budgets in web analytics tools and services. Furthermore, over 80 percent of respondents have seen increased interest in analytics as a tool to refine marketing efficiency from senior management in the last six months. The WAA provides access to web analytics best practices, the most up-to-date information and key resources to its…
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The New York Times, ForeSee Results, EpikOne, and TrackSet Demonstrate Leadership in Analytics by Joining Web Analytics Association

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