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Senior Director of Product Marketing at Coremetrics (San Mateo, California)


Position: Sr. Director of Product Marketing Location: San Mateo, California Reports To: Chief Strategy Officer To Apply: Please email cover letter, resume and salary requirements to jobs@coremetri…

Position: Sr. Director of Product Marketing
Location: San Mateo, California
Reports To: Chief Strategy Officer
To Apply: Please email cover letter, resume and salary requirements to jobs@coremetri…
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Senior Director of Product Marketing at Coremetrics (San Mateo, California)

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Twitter and Google customer service


Heard some people, like Tim O’Reilly, got their Twitter accounts suddenly suspended a few days ago while blogging Gov 2.0 conference, it had something to do with the hastag being used, appearently, too often. In this, Twitter is becoming, or is, much like Google, who makes decicions about accounts, based on automatic algorithms, to surpress spam, but often error and suspend, derank, innocents, while they punish the “guilty spammers” I understand the need to control spam, but question why more Customer Relationship Management is missing.

Heard some people, like Tim O’Reilly, got their Twitter accounts suddenly suspended a few days ago while blogging Gov 2.0 conference, it had something to do with the hastag being used, appearently, too often.

In this, Twitter is becoming, or is, much like Google, who makes decicions about accounts, based on automatic algorithms, to surpress spam, but often error and suspend, derank, innocents, while they punish the “guilty spammers”

I understand the need to control spam, but question why more Customer Relationship Management is missing. I bet, if we had to pay to use Google to search and Twitter, to tweet, we’d have prompt customer service. Because Google and Twitter are free services, paid for by advertisers, we get no customer service, even though both Google and Twitter have become essential staples of Web 2.0 and Web 3.0 (with Twitter Geolocation coming soon, as I mentioned at the Location Based Services meetup last night)

To make it more real and immediate, a friend had her Twitter account suspended recently, it was reactivated about a week later, no explaination, no ticketing system in place.

Here’s the story of what happened to Tim O’Reilly according to Techcrunch;
———————————————-

” … In an ironic twist of fate, a number of people related to O’Reilly Media, as well as others guilty of using Twitter to express thoughts and commentary about and from the Gov 2.0 Summit, have found their accounts suspended this morning due to unspecified ’strange activity’.

That includes prolific (and real) Twitter users such as Tim O’Reilly himself, but also other accounts related to the publishing and event company, such as O’Reilly Radar’s Brady Forrest (@brady), authors like Sean Power (@seanpower) and generic accounts including @w2e (for the Web 2.0 Expo) and @gov2events.”
———————————————–

I think Twitter needs a realtime, say, a 4 to 8 hour response time, to issues, it’s about time to take some of that money they got from VC’s, and put in place ticketing systems like Get Satisfaction, to start immediately responding to issues as they come up.

I think customer relationship management ought not to be rationed out, based on paying for a product, or not; we are all, indirectly supporting Google and Twitter, anyway, via the ecosystem we’re part of, the ecosystem both serve.

About time for Google and Twitter to respond, in real time. All this “real time” Stuff both are obsessed with now, ought to be carried through to real time response, for a change. Is that asking for too much?


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How to Monetize Your Site with Widgets- Affiliate Summit East 09 #ase09


I thought the session on Widgets was pretty good. How to Monetize Your Site with Widgets Session 4b Location: Classroom B – Clinton Time: 11:30am-12:30pm This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site

I thought the session on Widgets was pretty good.

How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm

This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.

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Affiliate Summit Day 2 sessions to track


I’ll be back at the Hilton connecting with people and attending sessions which I’ll be live tweeting – or blogging, to the extent I can blog at the Hilton – usually, I find it’s just easier to do it all on my iPhone , except it’s harder to type long posts and avoid typos. This is what I’m planning on covering today - Opening Remarks & Keynote Location: General Session Room – Grand Ballroom Suite Time: 9:45am – 10:45am Jim Kukral , Owner, TheBizWebCoach.com ( Twitter @jimkukral ) Chris Brogan , President, New Marketing Labs (Twitter @chrisbrogan ) (This Session is Open to All Pass Holders) I got a copy of Trust Agents, co – authored by Chris Brogan – and started reading it – pretty good – I can’t read the whole thing before Tuesday morning though.

I’ll be back at the Hilton connecting with people and attending sessions which I’ll be live tweeting – or blogging, to the extent I can blog at the Hilton – usually, I find it’s just easier to do it all on my iPhone, except it’s harder to type long posts and avoid typos.

This is what I’m planning on covering today -

Opening Remarks & Keynote
Location: General Session Room – Grand Ballroom Suite
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)

I got a copy of Trust Agents, co – authored by Chris Brogan – and started reading it – pretty good – I can’t read the whole thing before Tuesday morning though.

How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm

This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.

The technical level of the sessions on Sunday wasn’t as in depth as I’d have liked – like to hear what Woody Wood (wierd name) has to say about Widgets.

Social Media Marketing for Affiliates
Session 5b
Location: Classroom B – Clinton
Time: 2:00pm-3:00pm

Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.

(This Session is Open to Platinum Pass Holders Only)

A definite must attend for me, more likely than not I’ll live tweet from it.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

I want to point out that I’ve met Brian Solis several times and have read some of his blog posts, but I have never actually heard him speak at a conference – now I will.  Brian Solis has been in the news a lot based on his writings about the future of public relations.

Ask the Experts
Location: General Session Room – Grand Ballroom Suite
Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

I highlighted the experts I plan to seek out during this session.

Intium Services Party
Sponsored by Click Progression, Intium Services
Location: Ultra Nightclub (37 W 26th St., New York, NY. 10010)
Time: 8:00pm – ?

You come to Affiliate Summit for the best networking and more. Shouldn’t you get the best once the show floor closes? That’s why, to celebrate the launch of the best affiliate management solution, Click Progression, Intium Services is granting VIP access to one of the most exclusive New York nightclubs experiences – Ultra. We’re rolling out the red carpet with a premium open bar and LA DJ Solomon spinning the hottest tunes. You’ll take home fabulous gifts to remember us by, but it’s sure to be an evening you won’t forget. All the VIPs will be there; will you?

RSVP at http://www.intiumservices.com/affiliatesummit.aspx

I might check this party out – I missed the one on Sunday night and the Tweetup at the Hilton Hotel didn’t attract many people.

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At the Affiliate Summit NYC today – will live blog as I can


I’m at the Affiliate Summit NYC which starts today, at noon – and promises to be a long, long day, followed by two more, afterwards – I will live blog, as I can.   After looking at the program again, today, here’s what I plan to cover, and blog about, to the extent I can ( I’ll be more focused in taking in information and talking to people than blogging – but if I can get decent receptivity at the Hilton, I’ll blog from my iPhone 3GS ).

I’m at the Affiliate Summit NYC which starts today, at noon – and promises to be a long, long day, followed by two more, afterwards – I will live blog, as I can.   After looking at the program again, today, here’s what I plan to cover, and blog about, to the extent I can (I’ll be more focused in taking in information and talking to people than blogging – but if I can get decent receptivity at the Hilton, I’ll blog from my iPhone 3GS).

Getting Noticed FAST
Session 1c
Location: Classroom C – Concourse A
Time: 12:00pm-1:00pm

Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.

My desire to check out this session has more to do with some recent social media projects and my curiosity to see what Lisa Picarille and Jen Goode will say – and what affiliates might be doing to get attention, and therefore, drive traffic, viral or otherwise, to their sites – with the idea that most of the tactics used are applicable beyond affiliate marketing.

Personal Branding 2.0
Session 2b
Location: Classroom B – Clinton
Time: 1:30pm-2:30pm

Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?

(This Session is Open to Gold and Platinum Pass Holders Only)

Igniting Viral Campaigns by Creating Relevant Conversations
Session 2d
Location: Classroom D – Nassau Suite
Time: 1:30pm-2:30pm

Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.

Of course, I can’t miss Personal Branding 2.0, and I see @stephagresta at a few local events lately including Jeff Pulver’s 140 Conference which Porter Novelli helped sponser.  I’ve been working my brand for a while – and I’m curious to see what I might have not done – as well as the stuff I’m doing right (or wrong).   If I had a second choice, I’d go with the Viral Campaigns – and I might stick my head in both of them – as Viral is tough to ignite and I’d like to see what Larry is saying about he does it.

SEO Site Clinic
Session 3d
Location: Classroom D – Nassau Suite
Time: 3:00pm-4:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

(This Session is Open to Gold and Platinum Pass Holders Only)

I just saw Frank Watson this week at SEMPO NY Goes Cruisin’ Boat Cruize 8-06-09 and discussed speaking at SES NYC next spring, along with Mike Grehan and Matt McGowen (those two I have on video, in that post – inviting me to speak).   SEO has changed so much over the time I’ve been consulting doing SEO along with Web Analytics (since 2002) that I’m wondering what they’ll say now that Yahoo! Search is going to be Bing and Google is now becoming the defacto Big Brother that I’ve written about several times over the last few years (even as we all love Google).

Affiliate Summit Tweetup
Location: Sutton Complex
Time: 9:00pm – 12:00am

This is a networking social event open to all Affiliate Summit attendees to get together for drinks and conversation in a non-club atmosphere. If your preference is to turn the music down and the lights up, join us to meet new people and create new business opportunities.

I’ll try to stay around for this, but unless I find my self at dinner (say, on a cruise) or find something to talk about after 4PM – there’s nothing scheduled much after 4, not sure how long I’ll stay around.   Ideally, the Tweetup might be nice to go to, at least for the first hour or so.    Of course, it’d be nice to be on that Boat Cruise they have with the Top chef finalist.

Let me put it this way, if I get on that cruise tonight – I’ll have better footage and more interesting stories than the SEMPO NY Goes Cruisin’ Boat Cruize 8-06-09 on Thursday night.   Let’s see what happens.

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At the Affiliate Summit NYC today – will live blog as I can

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