Tag Archive | "metrics"

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Metrics Implementation manager


Title: Metrics Implementation manager Description: We are a full service digital services company offering strategy consulting, planning and implementation, advanced analytics and creative production. Our unique and diverse backgrounds drive innovative thinking and increase the value of new and existing customers to brands and businesses. Driving productivity in communications through engagement, response and measurement, we get consumers actively engaged with our clients’ brands, leading to relevant awareness, deeper relationships and stronger sales

Title: Metrics Implementation manager Description: We are a full service digital services company offering strategy consulting, planning and implementation, advanced analytics and creative production. Our unique and diverse backgrounds drive innovative thinking and increase the value of new and existing customers to brands and businesses. Driving productivity in communications through engagement, response and measurement, we get consumers actively engaged with our clients’ brands, leading to relevant awareness, deeper relationships and stronger sales. The Implementation manager will be a part of the Strategy & Insights Group: responsible for driving analysis and strategic thinking across all of our client engagements and new business developments. We are searching for an individual to work with internal and external clients to meet their reporting needs through ongoing analytics and strategic planning. The successful candidate will blend analytic and technical skills, and will be as…
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Metrics Implementation manager

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Web Intelligence Analyst


Title: Web Intelligence Analyst Description: RPA is seeking a Web Intelligence Analyst to join the growing digital analytics team in the agency. As a member of the Analytics team, the Web Intelligence Analyst is responsible for reporting and analyzing behavioral data across a series of agency-developed and managed Web sites.

Title: Web Intelligence Analyst Description: RPA is seeking a Web Intelligence Analyst to join the growing digital analytics team in the agency. As a member of the Analytics team, the Web Intelligence Analyst is responsible for reporting and analyzing behavioral data across a series of agency-developed and managed Web sites. An experienced Web Analytics tool user (preferably Omniture’s SiteCatalyst), he/she will analyze users’ behavior in order to find key nuggets in the data to derive actionable insights. Job requirements include, but are not limited to the following: Ø Consults with senior analysts to follow the Measurement Plan, which defines the metrics necessary to analyze overall traffic, conversions and campaign performances against stated objectives Ø Gathers and maintains appropriate data or information from all relevant sources (i.e. team members, databases, third parties, Web Analytics tools, other web-based applications, surveys etc.) Ø…
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Web Intelligence Analyst

Popularity: 13% [?]

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Where in the World is Dennis Mortensen ?


I should ask ( and probably answer ) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. :-) So come and find me in this December version of “ Where’s Waldo

new-york-new-yorkI should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. :-)

So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media. Drinks are on me! You are most welcome to connect on Tripit (thus increasing your chance of getting that Mojito)

..
Dec. 01 – New York: Speaking and Socializing at Stratigent YWA Analytics event

Dec. 03 – New York: Speaking about Bootstrapping vs. Venture Funding at ULS

Dec. 07 – Chicago: Speaking on Analytics & Attribution at SES / (my comments)

Dec. 08 - Chicago: SES Authors Book Signings Event (12:00 in the exhibit hall)

Dec. 10 – San Francisco: Customer Meetings
Dec. 10 – Sunnyvale: back to Yahoo! home base

Dec. 11 – Mountain viewSpeaking on Metrics for Success at SDForum
..

Cheers :-)
/ Dennis (@dennismortensen)


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Where in the World is Dennis Mortensen ?

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Web Site Analyst


Title: Web Site Analyst Description: As a member of the Strategic Planning team, the Web Site Analyst is responsible for tracking, reporting, and analyzing Web site data. An expert in Google Analytics, he/she works with the Digital Metrics Analyst and Strategic Planner to analyze user behavior in order to optimize site design, content, campaigns, and sales. RESPONSIBILITIES Consults with Strategic Planner and Digital Metrics Analyst to develop the Measurement Plan, which defines the metrics necessary to analyze overall campaign performance and conversions against stated objectives Creates Tracking Specifications Document (TSD) based on objectives stated in the Measurement Plan in consultation with Digital Metrics Analyst to ensure metrics specifications are defined for the development team Provides reports and analysis for assigned clients and/or projects according to the schedule in the Metrics Report calendar Configures Google Analytics accounts, goals and filters…

Title: Web Site Analyst Description: As a member of the Strategic Planning team, the Web Site Analyst is responsible for tracking, reporting, and analyzing Web site data. An expert in Google Analytics, he/she works with the Digital Metrics Analyst and Strategic Planner to analyze user behavior in order to optimize site design, content, campaigns, and sales. RESPONSIBILITIES Consults with Strategic Planner and Digital Metrics Analyst to develop the Measurement Plan, which defines the metrics necessary to analyze overall campaign performance and conversions against stated objectives Creates Tracking Specifications Document (TSD) based on objectives stated in the Measurement Plan in consultation with Digital Metrics Analyst to ensure metrics specifications are defined for the development team Provides reports and analysis for assigned clients and/or projects according to the schedule in the Metrics Report calendar Configures Google Analytics accounts, goals and filters…
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Web Site Analyst

Popularity: 12% [?]

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Faster Websites Converting Better than slower sites


Turns our faster is better … When your talking about websites, according to an excellent post at Watchingwebsites.com (see http://www.watchingwebsites.com/archives/proof-that-speeding-up-websites-improves-online-business) I am wondering if it makes any sense to worry about bounce rate, if you can’t serve up you content within a fraction of a second? I don’t think so. Look at this set of chilling charts below; the post at watchingwebsites.com has several more examples of slow sites affecting coversions.

Turns our faster is better … When your talking about websites, according to an excellent post at Watchingwebsites.com

(see http://www.watchingwebsites.com/archives/proof-that-speeding-up-websites-improves-online-business)

I am wondering if it makes any sense to worry about bounce rate, if you can’t serve up you content within a fraction of a second? I don’t think so.

Look at this set of chilling charts below; the post at watchingwebsites.com has several more examples of slow sites affecting coversions.

At my last job, btw, a lot of money was spent adding features and capabilites to the site, but pages often took seconds to load, with frequent 404 messages.

Besides any other feature added to improve web effectiveness, is it any wonder why a slow site would equal declining profits?

I think, in Google Analytics, for example, average load time per page ought to be provided along with other metrics.


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Faster Websites Converting Better than slower sites

Popularity: 10% [?]

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