Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already

Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already. Find below a set of entertaining custom Mobile reports from Yahoo Web Analytics, using dimensions such as.

• Mobile Device Maker
• Mobile Device Model
• Mobile Device Screen size
• Carrier name

The numbers themselves are rather exciting actually, even though my point is, just to show you some of the Dimensions you can use, when doing your mobile analysis with Yahoo Web Analytics. Enjoy!

Cheers
/ Dennis (@dennismortensen)

Continued here:
Tracking Mobile Devices in Yahoo Web Analytics

Popularity: 25% [?]

The first application of its kind to be fully integrated within a Web & Mobile Analytics platform Bordeaux, France, 25th November 2009 - AT Internet, a leading international Online Intelligence company has today announced the release of BuzzWatcher, a website monitoring service that allows customers to measure the buzz and online reputation of their products and services. AT Internets’ buzz analysis tool can be integrated as part of a web and mobile analytics platform allowing customers to get a 360 degree view of their on-line marketing activities and the impact on their on-line reputation. This allows modern marketers the ability to make strategic marketing decisions based on up-to-the-minute information. BuzzWatcher measures activity on social media channels (including social networks, video platforms, RSS feeds, blogs etc,) in real time. The data generated by BuzzWatcher can be filtered by keyword and/or channel, and can also be used to focus on a particular area such as…
See the original post: 
AT Internet announces the release of BuzzWatcher

Popularity: 20% [?]

I’m working with Charlie Oliver to put on a meetup about Blogging and Mobile Devices on August 25th, 2009; while I’ll talk alot about the iPhone, it’ll also be about other mobile phones/devices and what you do from them. The title of the Meetup is How to Blog Like a Badass from your iPhone (pizza included) Let’s talk about the program I put together and what we’ll cover

I’m working with Charlie Oliver to put on a meetup about Blogging and Mobile Devices on August 25th, 2009; while I’ll talk alot about the iPhone, it’ll also be about other mobile phones/devices and what you do from them.

The title of the Meetup is How to Blog Like a Badass from your iPhone (pizza included)

Let’s talk about the program I put together and what we’ll cover.

Join Charlie Oliver (@itscomplicated) and Marshall Sponder (@webmetricsguru) on August 25^th (6:30pm-8:30pm) for an evening of iPhone learnin’ and lovin’ as blogging guru Marshall Sponder walks us through the good, the bad, and the ugly of blogging-on-the-go from your iPhone (pizza afterwards included).

The topics Marshall will discuss include:

1.   Supported Phones (short list)

• iPhone / iPod Touch
• Android
• Blackberry

As a matter of fact, the focus isn’t just on iPhones – there’s a lot coming out on Android phones (though I don’t have one) and BlackBerry has blogging applications you can download including WordPress, but I don’t see many, or anyone who has been using them (why not?).    I’ve done several of my posts on Webmetricsguru.com and ArtNewYorkCity.com using my iPhone, including a post I did Saturday on World Trade Center Revisited and I often leave my laptop behind when I go to conferences, mostly because I don’t want to drag it around and worry about it losing it, which happens, at times, at Conferences.

2.   Apps

• Wordpress ( for IPhones and Black berry)
• Movable Type
• TypePad
• third party apps (ie: Blogpress 4 iPhone/iPod Touch)

Aside from Wordpress and Movable Type, there are applications that will allow for posting to multiple blogs and I purchased one for my iPhone called “BlogPress” which cost me 99 cents on sale, or 2.99, normal price.

3. Blogging vs. Twitter vs. SMS

4.      Advantages of moblie blogging

5.      Disadvantages of mobile blogging

I think it’s quite different to live Tweet a conference than to live blog it -and sending SMS messages is also a possibility – since you can SMS to Facebook with then gets posted to all your friends.  However, it does seem that live tweeting is the easiest way to cover conferences – due to the uneven quality of the WiFi at hotels and conference centers – I’ll cover that in the Meetup.

6.      Hybrid blogging platforms such as Posterous

7.      Lifestreaming vs. Blogging

Some, such as Steve Rubel – see The Steve Rubel Lifestream, are proposing that LifeStreaming is replacing Blogging and LifeStreaming is easier than blogging – we’ll talk about that and have an open discussion about what LifeStreaming is vs. Blogging and why you should/shouldn’t do it.  By the way, Steve Rubel uses http://posterous.com/ as his LifeStream Platform, but there are others emerging, as well, including one from the creators of ETSY.

8.      Live blogging at events/conferences (how to be discreet, logistics, capturing the moment)

9.      Streaming to social media (Twitter, Facebook, etc.) while mobile blogging

Most of the time, it’s easy from Mobile Applications to stream to Facebook and Twitter – but there are also options like UStream and other Live casting applications – we’ll cover these.  As far as being discreet, I think it’s the opposite – and now, if you are live blogging and have an audience – you can often get free or discounted passes to conferences because your treated as press.  In fact, you may be the “New Press”.

10. Legal, what you need to know.

When I was at Affiliate Summit earlier this week I took several videos – though I noticed there were technicians in the back of each room filming the content.   A few days ago I got a message from  “Affiliate Tip” to take my videos down – which I need to do – there are many legal liabilities that are just beginning to be explored in Legal Courts and we’ll go over and discuss some of them, along with Remedies.

11.     Other things you can do with mobile

12.    Video blogging on mobile phones

As a matter of fact, this is one of the most exciting parts of the presentation we’ll give on August 25th – use of the Pulse Smart Pen will be demonstrated and how it can be used for Live Blogging (see Pulse SmartPen Social Media and Conference Tool – Attending LeadsCon East next week) and Art (see Perseus with the Head of Medusa Pencast at the Metropolitan Museum of Art at ArtNewYorkCity.com) – see an example below

But there’s more … like using the iPhone with a portable projector such as MiLi Pro iPhone Projector – here’s some examples (see below)

Many of the projectors I saw this week were at the 300 dollar range – and can be bought at places like J & R.  These are “personal projectors” and might be good for Art and Photography as well as using it as an alternate desktop in a dark room.

No doubt we’re in a very exciting era where the devices, even 2 years from now, will make our current tools look archaic – and it makes sense to me that we should, as bloggers, and creators, make use of these tools, rather than try to avoid them – and that’s what this meetup will focus on – how to enable you to use new technology to augment our creativity – however you want to express it.

Here is the original post: 
Blogging and Mobile Devices – Meetup on August 25th – New Work City

Popularity: 17% [?]

Tekora Studio looks pretty interesting, it’s a content management and rendering system for Mobile Phones. My take is Tekora doesn’t do anything you can’t do in other ways, but makes it easier and more accessable

Tekora Studio looks pretty interesting, it’s a content management and rendering system for Mobile Phones. My take is Tekora doesn’t do anything you can’t do in other ways, but makes it easier and more accessable.

Keenkong.com is a tool that provides a way to manage conversations to a brand or organization.

Whitney Hess gave her permission to use her Twitter Handle as the test; we can see positive and negative (based in keywords) but while Radian6 and SM2 Techrigy can detect sentiment and alert you, you can’t respond - keenkong.com is sorta a “contact manager” and reputation manager rolled into one.

I’m impressed, and Fredrick Guarino showed me KeenKong.com a few days ago, but today was the very first public demo of KeenKong.

The response part of KeenKong is one of it’s strengths, Twitter gets responded to via Twitter, Facebook via Facebook, email buzz gets responded to by email. KeenKong is also built to be industrial Grade. Pricing is being worked at as I write.

KeenKong is in the process of getting fully funded and the company is based in Montreal.

Fredrick used KeenKong to respond to a bunch of messages with Direct Messages that are personalized to the group of messages selected.

Ha! Whitney Hess is saying “Wow” and she has to have it, KeenKong.

Original post: 
Mobile Mashups at BarCampNYC

Popularity: 15% [?]

Trying to get going today, and enjoying, not getting going - if you know what I mean.   I noted some interesting things I wanted to share. First was the Worst Hotel in the World campaign that Rohit Bhargava wrote about in his Influential Marketing blog: For Hans Brinker Budget Hotel in Amsterdam , the right strategy was exactly the opposite: embrace their awfulness and talk about it honestly. For 15 years, the hotel has been promoting itself as the “worst hotel in the world.” As anyone who has ever worked on promoting a destination or travel property knows, sometimes expectations can set you up for failure.

Trying to get going today, and enjoying, not getting going - if you know what I mean.   I noted some interesting things I wanted to share.

First was the Worst Hotel in the World campaign that Rohit Bhargava wrote about in his Influential Marketing blog:

For Hans Brinker Budget Hotel in Amsterdam, the right strategy was exactly the opposite: embrace their awfulness and talk about it honestly. For 15 years, the hotel has been promoting itself as the “worst hotel in the world.” As anyone who has ever worked on promoting a destination or travel property knows, sometimes expectations can set you up for failure. Some frequent fliers expect to be upgraded to a seat they didn’t pay for, and then get angry when they are not. Patrons of luxury hotels expect perfection, and often feel justified to complain about any little thing, no matter how small. The solution, reasoned Hans Brinker’s agency KesselsKramer, was to lower expectations to a point where people could no longer be disappointed. Thus the concept of the “worst hotel in the world” was born.

That’s an interesting approach - don’t know if it would work for everything but total transparency might work better now, than trying to put on a good face - why?

Because people know the “shiny apple” approach is fake.  They’d rather have real, than a fake image, perhaps, in many things (though not everything).

That reminds, me, in my usual tangential way - the Francis Bacon: A Centenary Retrospective at the Metropolitan Museum (now you know where I was, if you read my last post on Google, SEO, Publishers and Spam) - a magnificent show about an artist who went out of his way to be repulsive.

As I looked at the Francis Bacon exhibition - I could not help feeling - that as repugnent as the images were, at times, what he was expressing was the actual rage we all feel, and that, independent of his lifestyle, his work was honest, truthful to the vision he saw, and extremely powerful.

But … what the Worst Hotel in the World and Francis Bacon did - would be against everything that anyone has been told to do - put your best foot forward - always show the most attractive side of you - (and then, stick them with the worst of you once they get they get to know you better - ha, ha).

I won’t say anything more about it - but I think it’s worth thinking about - perhaps the way to success is not trying to show people what you want them to see, but show them what your hiding.   Of course, that’s not an easy thing to do - and it’s a controversial subject and approach, in any case.

Another interesting development to day is the UpNext NYC: What Mobile Maps Should Look Like that I saw in Read/WriteWeb (one of my favorite blogs to read):

I downloaded the application and tried it using Facebook Connect but got an application error - but I like the concept and while it’s just for NYC right now, I think it could be one of the killer applications coming up for Mobile Computing and life casting.

Read the original here:
Worst Hotel in the World, UpNext 3D and Memorial Day Weekend

Popularity: 16% [?]