I am Appearing on The A-List with Jennifer Lindsay  - Friday, October 9th, 3PM EST – hope you can all join – it’s totally unscripted and we’ll be speaking for an hour. The A-List with Jennifer Lindsay       On The A-List, Jennifer interviews social media and journalism influencers and thought leaders about what they do, how they got there and the passions that fuel their journey. Jennifer is a social media strategist, speaker and new media pioneer, who spearheads a variety of social media functions and programs for her clients – committed to helping them achieve maximum benefit from their social media investment

I am Appearing on The A-List with Jennifer Lindsay  - Friday, October 9th, 3PM EST – hope you can all join – it’s totally unscripted and we’ll be speaking for an hour.

The A-List with Jennifer Lindsay   

 

On The A-List, Jennifer interviews social media and journalism influencers and thought leaders about what they do, how they got there and the passions that fuel their journey. Jennifer is a social media strategist, speaker and new media pioneer, who spearheads a variety of social media functions and programs for her clients – committed to helping them achieve maximum benefit from their social media investment. An Emmy-nominated media veteran who has worked for the “Big Three” TV networks, she earned her Masters from Columbia School of Journalism and Bachelors from Cal Berkeley. Jennifer brings her passion for interviewing to the program.

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Appearing on The A-List with Jennifer Lindsay – Friday, October 9th, 3PM EST

Popularity: 7% [?]

I’m at Brooklyn Future Meetup that is focusing on location based services, including FourSquare and Britekite, tonight. http://www.meetup.com/digitalmedia/calendar/11193003/ First point is Twitter adding Geo-location data puts more “dots” on the map, and has profound implications in how quickly location based services like FourSquare can evolve into something far more powerful. Also, knowing that your friends know what your doing and where you are, will influence, change our behavior

I’m at Brooklyn Future Meetup that is focusing on location based services, including FourSquare and Britekite, tonight.

http://www.meetup.com/digitalmedia/calendar/11193003/

First point is Twitter adding Geo-location data puts more “dots” on the map, and has profound implications in how quickly location based services like FourSquare can evolve into something far more powerful.

Also, knowing that your friends know what your doing and where you are, will influence, change our behavior.

The excitement on location services in this room is very strong, but for every solution, new issues crop up, and I’m not as excited about location based services as many in the room.

This meetup deals with how technology will change the future.

One change that will happen, is you will actively avoid people, and at the same time, meet others, based on alerts. We’d be able to make real time decisions on real time data, including who to date, etc.

One vendor talked about all the geolocation data they already get, and how difficult it is to make sense of it without physically seeing the locations – data is not descriptive enough, it turns out – but in 30 years?

Stickiness of situations will change, and THAT has profound implications. I would think Seth Godin would want to weigh in here (aka Purple Cow), and when I see him at MIMA next month, in Minneapolis, I’ll ask him.

New Deal on Data – any data you create, you should own. Citysense is a service that stores a lot of location based streaming data, but allows you to destroy it.

Mech Networking – who will control it, regulate it, in 30 years from now? Some feel that unless we address Privacy Issues now, the governmert will step in for us. Perhaps an issue of trust.

Questions:

1. How will geolocation help the third world?

Answer: One example is TB tracking, doing predictive analysis, is a possibility.

2. How will location based services help political situations like the Iran Elections this spring?

Answer: providing location data provides validity to some types of reporting. Let’s use location based data to get the government to respond and be responsible ( there are X amount of complaints in this neighboorhood, but not enough tickets served, etc).

In closing, a lot of the companies doing this location based services are in New York.

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foursquare team + sense networks team + hotpotato team & more = location +30 Meetup

Popularity: 7% [?]

I’m at the Affiliate Summit NYC which starts today, at noon – and promises to be a long, long day, followed by two more, afterwards – I will live blog, as I can.   After looking at the program again, today, here’s what I plan to cover, and blog about, to the extent I can ( I’ll be more focused in taking in information and talking to people than blogging – but if I can get decent receptivity at the Hilton, I’ll blog from my iPhone 3GS ).

I’m at the Affiliate Summit NYC which starts today, at noon – and promises to be a long, long day, followed by two more, afterwards – I will live blog, as I can.   After looking at the program again, today, here’s what I plan to cover, and blog about, to the extent I can (I’ll be more focused in taking in information and talking to people than blogging – but if I can get decent receptivity at the Hilton, I’ll blog from my iPhone 3GS).

Getting Noticed FAST
Session 1c
Location: Classroom C – Concourse A
Time: 12:00pm-1:00pm

Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.

• Lisa Picarille, Online Marketing Consultant, LisaPicarille.com (Twitter @lisap) (Moderator)
• Michael Buechele, Owner, MikeBuechele.com (Twitter @mikebuechele)
• Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group (Twitter @trishalyn)
• Jen Goode, Doodler in Charge, JGoode Designs (Twitter @JGoode)
• Stephanie Lichtenstein, Affiliate Program Manager, Andy Rodriguez Consulting (Twitter@StephARC)

My desire to check out this session has more to do with some recent social media projects and my curiosity to see what Lisa Picarille and Jen Goode will say – and what affiliates might be doing to get attention, and therefore, drive traffic, viral or otherwise, to their sites – with the idea that most of the tactics used are applicable beyond affiliate marketing.

Personal Branding 2.0
Session 2b
Location: Classroom B – Clinton
Time: 1:30pm-2:30pm

Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?

• Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta)
• Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)

(This Session is Open to Gold and Platinum Pass Holders Only)

Igniting Viral Campaigns by Creating Relevant Conversations
Session 2d
Location: Classroom D – Nassau Suite
Time: 1:30pm-2:30pm

Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.

• Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)

Of course, I can’t miss Personal Branding 2.0, and I see @stephagresta at a few local events lately including Jeff Pulver’s 140 Conference which Porter Novelli helped sponser.  I’ve been working my brand for a while – and I’m curious to see what I might have not done – as well as the stuff I’m doing right (or wrong).   If I had a second choice, I’d go with the Viral Campaigns – and I might stick my head in both of them – as Viral is tough to ignite and I’d like to see what Larry is saying about he does it.

SEO Site Clinic
Session 3d
Location: Classroom D – Nassau Suite
Time: 3:00pm-4:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

• Chris Pearson, Overlord, DIYthemes (Twitter @pearsonified) (Moderator)
• Michael Gray, Owner, Atlas Web Services (Twitter @graywolf)
• Rae Hoffman, Owner, Sugarrae Inc (Twitter @sugarrae)
• Michael Streko, Owner, Streko Media LLC (Twitter @streko)
• Frank Watson, Owner, Kangamurra Media

(This Session is Open to Gold and Platinum Pass Holders Only)

I just saw Frank Watson this week at SEMPO NY Goes Cruisin’ Boat Cruize 8-06-09 and discussed speaking at SES NYC next spring, along with Mike Grehan and Matt McGowen (those two I have on video, in that post – inviting me to speak).   SEO has changed so much over the time I’ve been consulting doing SEO along with Web Analytics (since 2002) that I’m wondering what they’ll say now that Yahoo! Search is going to be Bing and Google is now becoming the defacto Big Brother that I’ve written about several times over the last few years (even as we all love Google).

Affiliate Summit Tweetup
Location: Sutton Complex
Time: 9:00pm – 12:00am

This is a networking social event open to all Affiliate Summit attendees to get together for drinks and conversation in a non-club atmosphere. If your preference is to turn the music down and the lights up, join us to meet new people and create new business opportunities.

I’ll try to stay around for this, but unless I find my self at dinner (say, on a cruise) or find something to talk about after 4PM – there’s nothing scheduled much after 4, not sure how long I’ll stay around.   Ideally, the Tweetup might be nice to go to, at least for the first hour or so.    Of course, it’d be nice to be on that Boat Cruise they have with the Top chef finalist.

Let me put it this way, if I get on that cruise tonight – I’ll have better footage and more interesting stories than the SEMPO NY Goes Cruisin’ Boat Cruize 8-06-09 on Thursday night.   Let’s see what happens.

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At the Affiliate Summit NYC today – will live blog as I can

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Ok here’s more reading for all you web analyst out there.

Ok here’s more reading for all you web analyst out there. Some great articles worth spending some time on.

Web Analytics Industry:

1. Web Analytics in Awkward Phase; Forrester Asks Humiliating Questions About Its
   Changing Body
2. Web Analytics - Who is Omniture’s Biggest Competitor (Phil Kimelor)
   

Omniture

1. Tracking Organic keyword by ranking
2. Engineering Services Omniture: An article which’ll help you understand when you need to reach out for custom tracking or tweaks
3. Video Reporting in Omniture
4. Event Pathing - Omniture SiteCatalyst

Google Analytics

1. Using Google Search suggest to monitor your brand and keywords
2. Understanding Correlation in Google Anlayics
3. Top Ten Myths About Google  Analytics
   
4. Youtube Brand Channel Tracking via Google Anlaytics
5. Tracking Social Networks in Google Anlaytics
6. How to Create Twitter Profile in Google Analytics
   

Landing Page Optimization

Optimizing Website and Landing Page Copy

Adwords:

1. Improve ROI with New Adwords interface
2. 6 Tactics to Maximize your Adwords Investment
3. Managing Keywords and Search Query Report

Usability

1. Top 6 User testing mistakes and how to avoid them

Other Prominent Blog posts/Article

1. Verified by Visa: A conversion rate killer
2. Social Networking: A different kind of friendship
3. KPI for small business
4. 300+ Tips for Ecommerce Professionals
   

Here’s some video worth watching!

Useful Key Performance Indicators (KPIs) for Small Businesses - Avinash Kaushik

Google Analytics Strategy:

Google Analytics features: Pivoting & Secondary Dimensions

Happy Reading!

Web Analytics India

Web Analytics Posts Round up May 30

Similar Posts:

• Web Analytics Weekend reads may23
• Search Marketing Strategies for Holiday Season 2007
• Notes Searchmasters09 Google India Event - Bangalore
• Optimizing Landing pages to impact conversion rate
• Omniture Summit 08 Day Two

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Web Analytics Posts Round up May 30

Popularity: 26% [?]

New York is going to be even more full of events going on in the next 10 days or so,  some which I plan to attend, to the extent I can attend them.  In fact, things are going on this week as well, including GirlsinTech, which I attended last night at Kush in lower Manhattan .  I’m also going to GoldenNetworking.com’s Twitter Party tonight at Johnny Utah’s . Also - BarCampNYC4 - May 30-31, 2009 happens this weekend and is already sold out (but it’s free) over at the ITP facilities at New York University - I’ll be there at least most of Saturday and maybe some of Sunday, not sure if I’ll speak or not, still thinking about it. Internet Week officially starts June 1st and I’ll probably drop by the The TechSet Bubbles Up Innovation with PepsiCo early Monday Evening and Ignite NYC 3 .  I’ve also been invited to cover MediaBistro Circus on June 2nd and 3rd, and time permitting, I’ll be at part of the event and the networking afterwards, trying to find the new directions Social Media, Search and Web Analytics is going.   There’s also New York Tech Meetup and Facebook Garage going, not sure how much I’ll be able to cover of all the things going on, again, time and workload permitting.  I’m still trying to decide what combination of sessions I can cover at The Circus that allows me the best overall experience.  We’ll see.  There’s also First Wednesday JUNE which I’ve regularly gone to.  Next Thursday, Diggnation LIVE in NYC at Webster Hall which I planned on attending  - but there’s also an Ultra Light Startup focusing on Twitter occurring at the same time, again, I’ll figure it out .

New York is going to be even more full of events going on in the next 10 days or so,  some which I plan to attend, to the extent I can attend them.  In fact, things are going on this week as well, including GirlsinTech, which I attended last night at Kush in lower Manhattan.  I’m also going to GoldenNetworking.com’s Twitter Party tonight at Johnny Utah’s. Also -BarCampNYC4 - May 30-31, 2009 happens this weekend and is already sold out (but it’s free) over at the ITP facilities at New York University - I’ll be there at least most of Saturday and maybe some of Sunday, not sure if I’ll speak or not, still thinking about it.

Internet Week officially starts June 1st and I’ll probably drop by the The TechSet Bubbles Up Innovation with PepsiCo early Monday Evening and Ignite NYC 3 .  I’ve also been invited to cover MediaBistro Circus on June 2nd and 3rd, and time permitting, I’ll be at part of the event and the networking afterwards, trying to find the new directions Social Media, Search and Web Analytics is going.   There’s also New York Tech Meetup and Facebook Garage going, not sure how much I’ll be able to cover of all the things going on, again, time and workload permitting.  I’m still trying to decide what combination of sessions I can cover at The Circus that allows me the best overall experience.  We’ll see.  There’s also First Wednesday JUNE which I’ve regularly gone to.  Next Thursday, Diggnation LIVE in NYC at Webster Hall which I planned on attending  - but there’s also an Ultra Light Startup focusing on Twitter occurring at the same time, again, I’ll figure it out.

And, a good friend is dropping by next week, Gary Angel who co-founded Semphonic.com and who I’ll meet with while he’s in town - he’s also founder of XChange Conference that I’ve attended and spoken at twice, in Northern California.

What I’ll be focusing on is what is new and emerging and meaningful in 2009 and 2010 - and that’s what I’ll write about.  In a way, I would not mind covering some of this for Entrepreneur.com, where I also write, but that’s not focus of my column which is Web Analytics, solely.

Original post:
BarCamp and Internet Week in New York City - May 29th - June 9th, 2009

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