Technology can scale but humans can not (Hugh McLeod) - but this is also a theme of Steve Rubel . We’re saying “enough” … I can not consume all the media around me and that has Big Implications for Brands (who spend a lot building web sites for branding). The average American visits 111 domains a month and 2554 web pages (and it’s likely to get smaller, not larger, in time).
Technology can scale but humans can not (Hugh McLeod) - but this is also a theme of Steve Rubel.
We’re saying “enough” … I can not consume all the media around me and that has Big Implications for Brands (who spend a lot building web sites for branding).
The average American visits 111 domains a month and 2554 web pages (and it’s likely to get smaller, not larger, in time).
Edelman Trust Monitor - people need to hear or see a message 3 to 5 times before it’s absorbed or believed. 40% of the Brand Messaging gets through by employees who are also promoting the brand and INDIVIDUAL BRANDS to stakeholders, ETC. Read Me 2.0, your brand, personal profiles (get a Google Profile).
Note: the idea an Employer let’s employees promote the Brand while building their own, is Powerful (Corporate + Personal Branding).
Steve Rubel says brands ought to take employees who are already “stars” and “known” (honestly, I am thinking of myself here, as one of the best examples of someone that should go to the next level) and the Company “Brand” make them a “SuperStar“. This also helps in Search (Google).
The second part, for me, didn’t happen yet- ha, ha- goes totally against conservative Corporate Thinking (Surpress Employees and make CEO the Superstar ….but NO ONE TRUSTs CEO’s anymore!!!!!!!!!!!)
Or you could do the RockStar Approach, let all your employees Twitter and FaceBook and rank them.
Or even do the Digital Embassy Route.
1. find your corporate All Stars and ACTIVATE them, allow INDEPENDENCE (you want them to be known for who they are).
2. Is your Organization Social Media Ready? Before you do anything you need to determine if your set up to allow Social Media.
3. Steve suggests you use Rapleaf to find out where your customers live in Social Networks (so you can target your social media activated employees to reach out in those social network) - this is the blending if Personal Branding with Corporate Branding.
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Using Social Media to promote your brand- Steve Rubel (Brand All Stars)
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