I like Olivier Blanchard ’s presentation on Social Media ROI – esp the part of overlaying the time-lines, then using process of elimination to prove a Social Media Campaign worked, or not. I’m working on some projects where this kind of thinking is becoming more important – esp in the Public Relations sphere – which is, I believe, where Olivier Blanchard also operates out of.

I like Olivier Blanchard’s presentation on Social Media ROI – esp the part of overlaying the time-lines, then using process of elimination to prove a Social Media Campaign worked, or not.

I’m working on some projects where this kind of thinking is becoming more important – esp in the Public Relations sphere – which is, I believe, where Olivier Blanchard also operates out of.

Anyway, here’s the presentation – I have to learn to do presentations like this – mine are too literal – noticed most of the people I run into at conferences do presentations just like Oliver’s – don’t know if that makes them good or not, but it does make the information easier to absorb.

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Social Media ROI Presentation by Olivier Blanchard,

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Title: Manager Web & Marketing Analytics Description: Sapient is redefining the interactive agency model, and this radical initiative has already taken us to the number-one spot in the New Media Age Top 100. We have a not-so-secret weapon: it’s called people.

Title: Manager Web & Marketing Analytics Description: Sapient is redefining the interactive agency model, and this radical initiative has already taken us to the number-one spot in the New Media Age Top 100. We have a not-so-secret weapon: it’s called people. We work together in an amazing culture. Our designers, developers, information architects and copywriters create an irresistible powerhouse of talent and energy. It’s clear that we love what we do for a living – and our clients love us for that. Most importantly, we nurture the people who work here. Our environment rewards initiative and risk-taking, and we repeatedly win awards for being a great place to work. Sounds good? Then please read on. In our Munich or Duesseldorf Office we are looking for you to join our team as MANAGER WEB & MARKETING ANALYTICS (m/f) As Manager Web & Marketing Analytics at Sapient you work closely with your multidisciplinary project team to create innovative online marketing…
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Manager Web & Marketing Analytics

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I’m active in the SEMPO Meetup group in New York and on the SEMPO Research Committee, and have helped plan some of the SEMPO events including last May’s DATASTORIES Meetup at Google and was the person who came up with the idea of a boat cruize around Manhattan, last year.    I don’t think the boat cruize happened last year but this year, it did happen , and I was on it, along with some friends and a great crowd, overall. Here’s a description of the SEMPO Boat Cruize – all of it came to pass except we did not hold any themed content stories – everyone was on the boat cruize to have a good time and we just ate, drank and viewed Manhattan in the light of a Full Moon.

I’m active in the SEMPO Meetup group in New York and on the SEMPO Research Committee, and have helped plan some of the SEMPO events including last May’s DATASTORIES Meetup at Google and was the person who came up with the idea of a boat cruize around Manhattan, last year.    I don’t think the boat cruize happened last year but this year, it did happen, and I was on it, along with some friends and a great crowd, overall.

Here’s a description of the SEMPO Boat Cruize – all of it came to pass except we did not hold any themed content stories – everyone was on the boat cruize to have a good time and we just ate, drank and viewed Manhattan in the light of a Full Moon.

I took several videos using my iPhone 3GS, uploaded them to YouTube, and made a playlist that I embedded below.

You asked for a cruise, and a cruise you shall have!

On August 6, up to 130 members of the SEMPO NY Working Group will board the Lucille with Marco Polo Cruises as we take search to the high seas. (Ok, well, the East River.) The cruise will include:

• 3 hour open bar
• Buffet dinner
• 80FT boat features with 2 decks
• Music
• Some amazing views of the city

In addition to fun, we are setting up themed content stations where you can meet others interested in the search topics most important to you. The first three topics are:

• Analytics & Attribution
• In House vs. Agency
• The Future of Search Engines

The last three will be determined by you, the audience! Vote on your favorites at this Meetup poll. We’ll cruise with the top three!

To attend, members must pay $20 via the meetup site at the time they RSVP.

A huge thanks goes to to our generous sponsors: Enquisite, Century Interactive and Clickable!

Among the people I spoke to were …

Rebecca Lieb , Leticia Colon, R. Scott Hall, Matt McGowan, Chandlee Bryan, Max Kalehoff, Sara Holoubek, Cynthia Fishel, Jane Ranzman, Alina Braverman, kelvin dickerson, Devin A. Brown, Christopher Hart, Nataliya Yakushev.

In the 3 of 8 videos in the playlist I capture Matt McGowan and Mike Grehan promising me I’d speak at SES New York next spring – and I congradulated Mike Grehan on the news (see Mike Grehan Named VP and Global Content Director for Search Engine Watch, ClickZ and Search Engine Strategies at PRWEB).

There was several fun moments on this Cruize and quite a bit of good networking – weather it was my idea, or not, I’m glad the cruize happened, and it was a perfect night for it.

Originally posted here: 
SEMPO NY Goes Cruisin’ Boat Cruize 8-06-09

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Sad news, one of the people I crossed paths with, from time to time, Alan Rimm-Kaufman, passed away, two days ago, of  leukemia . Here’s a link to more information about Alan - Alan Rimm-Kaufman (1968 - 2009): a Tribute. Alan passed away too young - and he was on the top of the Search field; I usually saw him at Search Engine Strategies in New York , the first time I met him was probably in 2005, or maybe in 2006 - he walked into the press room at the Hilton and was asking if someone would cover a story he had - I listened.

Sad news, one of the people I crossed paths with, from time to time, Alan Rimm-Kaufman, passed away, two days ago, of  leukemia.

Here’s a link to more information about Alan - Alan Rimm-Kaufman (1968 - 2009): a Tribute.

Alan passed away too young - and he was on the top of the Search field; I usually saw him at Search Engine Strategies in New York, the first time I met him was probably in 2005, or maybe in 2006 - he walked into the press room at the Hilton and was asking if someone would cover a story he had - I listened.

I’m sad for his family’s loss and sorry that giant in The Search World, passed away.

We never know for sure, when our time is up, and while Alan did fight a battle with a disease, a battle that he was destined to lose, but he fought well, and lived a full life, with the time he had.

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Alan Rimm-Kaufman, RIP, 1968-2009

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I was just thinking - I was at Chris Anderson ’s talk last December Chris Anderson at The Wired Store, NYC. What is new about Free?

I was just thinking - I was at Chris Anderson’s talk last December Chris Anderson at The Wired Store, NYC. What is new about Free? and I questioned him on the use of “Free”, then (and got a copy of The Long Tail with an additional chapter about “Free” that was included to preview the upcoming book.

Now the publication date of his book is approaching - I bet he’s tickled pink with all the authorities that have weighted in and disagreed with him, partly or fully, about “Free”. I’m almost tempted to think Chris Anderson wants all of this disagreement as it’s driving awareness (maybe it’s “pseudo - discussion” - a manufactured discussion to drive traffic - a cheap way of getting advertising by not having to do much but get other people who are well known to weigh in).   In fact, I’ll play with the buzz about “Free” by setting up a profile in Radian6 and discussing influentials - it’ll be interesting if I can find out that Chris just asked Seth Godin and Malcolm Gladwell to weigh in of his “Free” book to generate buzz.

(I don’t know if I’ll be able to prove that - but I strongly suspect it to be true - but I could be wrong).

But then, Mark Cuban gets involved - just what we need to muddy the waters and weighs in on Free vs. Fully Distributed.

Articles from Malcom Gladwell in New Yorker, and Seth Godin discuss the various merits and challenges of Free.  Is Free inevitable ? Is Free the beginning of the end ? Let me answer the question.

…… In the long run, printed content producers should have a brand, and use their institutional knowledge, their core competencies and ability to procure, improve and market to maximize the value of their brands and the perceived value of their content. Whether its on a central website, a co produced website, in print or on a hologram in the evening sky, I should go to the NY Times because they have demonstrated to me that they have the very best articles on the subjects I am looking for. That they are the best source for breaking news about the topics I care about. THEY NEED TO MAKE SURE I DONT HAVE THE CHOICE OF GETTING IT ANYWHERE ELSE BUT WHERE THEY DICTATE.

To be honest, I’m not against this.   There’s a lot of RSS feeds out there, but maybe, in the case of the New York Times, they should control how it appears.

I spoke with Chris for a minute after his talk last December and I didn’t think he had made a full case where “Free” was the new “it”.    There’s a lot to digest from Gladwell and Seth Godin, so I don’t want to write a post that states my full opinion - but I did feel, when I saw Chris Anderson, talked with him personally - that his idea of “Free” has more wind in it, than substance.

For all the talk about “The Long Tail” over the last couple of years, many have begun to debunk it - it’s an oversimplification of a current situation - and I bet the same thing could be said about FREE.

More coming later - I’ll read that last Chapter of the Long Tail now.

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I can’t believe it’s free - Chris Anderson

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