Title: Vice President, Measurement Sciences sponsorship to live in Australia Description: Company Overview Experian® Marketing Services is a leading global information services company that helps clients maximize their marketing investments and, through our expertise, target the right strategy and tactics to achieve their objectives. Our insight into client’s businesses enables them to find new customers, keep their best customers, forecast new markets and locations, and measure marketing effectiveness. Experian Hitwise is our global online audience measurement and competitive intelligence product line providing insights on how over 25 million internet users interact with millions of websites daily.

Title: Vice President, Measurement Sciences sponsorship to live in Australia Description: Company Overview Experian® Marketing Services is a leading global information services company that helps clients maximize their marketing investments and, through our expertise, target the right strategy and tactics to achieve their objectives. Our insight into client’s businesses enables them to find new customers, keep their best customers, forecast new markets and locations, and measure marketing effectiveness. Experian Hitwise is our global online audience measurement and competitive intelligence product line providing insights on how over 25 million internet users interact with millions of websites daily. We work with some of the largest commercial datasets measuring petabytes of online behavior on a monthly basis, all collected via a global distributed processing platform of hundreds of servers and measurement points. Our products provide online marketers the tools to maximize…
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Vice President, Measurement Sciences sponsorship to live in Australia

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NEW YORK–(Business Wire)– iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of Customer web analytics, announced today that it has acquired the groundbreaking Web Analytics Solution Profiler (WASP) product line to continue to empower site owners with powerful tools to improve web analytics implementation. The WASP tools complement iPerceptions 4Q and WebValidator solutions by providing site owners and web analytics professionals with an easy and low-cost way to do quality assurance, understand how their web analytics solution is implemented, and make fixes that improve data quality. iPerceptions will continue to make the existing product line, including a free test drive version, available through Web Analytics Solution Provider as part of its solution suite. We are seeing a pronounced shift towards tactical insights in the world of web analytics, said iPerceptions President and CEO Claude Guay. To achieve tactical results, organizations must begin to put muscle behind…
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iPerceptions Acquires WASP Product Line to Empower Site Owners to Optimize Web Analytics Performance

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Title: Director of Analytics Description: We’re a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join it’s Product Marketing team. Reporting to the Vice President of Product Marketing, the Director of Analytics will play a critical hands-on role leading and driving the growth of sophistication and utilization of Business Intelligence and Analytics in our company.

Title: Director of Analytics Description: We’re a high-growth Internet Software Development and Digital Marketing company looking for an analytical, self-motivated Director of Analytics to join it’s Product Marketing team. Reporting to the Vice President of Product Marketing, the Director of Analytics will play a critical hands-on role leading and driving the growth of sophistication and utilization of Business Intelligence and Analytics in our company. You will play a strategic role in the analysis of all consumer data, clickstream data, testing data and e-commerce data, while helping the marketing and sales teams optimize acquisition, engagement, conversion and retention for our online products. The perfect fit is an enthusiastic, experienced and creative leader that jumps in and makes an immediate impact. You will be responsible for the success of a bright team of analysts and you must have the curiosity and passion to lead, problem-solve and drive all aspects of web analytics,…
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Director of Analytics

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Title: Web Analyst - AB/MVT Testing Specialist Description: Expedia is looking for a talented and experienced individual to join our global analytics organization, focused on AB & MVT testing across our worldwide properties. If you’ve ever wanted to focus on the testing & optimization aspects of Web Analytics, this position is for you.

Title: Web Analyst - AB/MVT Testing Specialist Description: Expedia is looking for a talented and experienced individual to join our global analytics organization, focused on AB & MVT testing across our worldwide properties. If you’ve ever wanted to focus on the testing & optimization aspects of Web Analytics, this position is for you. Details and link to apply are below. —– As a member of the Expedia’s Global Analytics & Optimization group you will be part of dedicated team focused on high profile & high impact, AB & multivariate (MVT) site testing. Our primary focus is to provide coherent decision support, project & ROI validation and valuable insight into what drives transactions and revenue. The team’s efforts are highly visible and engaged across multiple branches of Expedia’s worldwide organization. Expedia’s Global Analytics and Optimization group reports directly to the President of Expedia Worldwide and is essential to our aim of becoming the world’s most intelligent…
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Web Analyst - AB/MVT Testing Specialist

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I’m at the Brooklyn Future Meetup tonight featuring Strauss Zelnick on Gaming, Media, and Entertainment +30 , in Dumbo , Brooklyn (just next to the Brooklyn Bridge ).  Here’s the marketing notes: March 3rd we will turn our discussion to the world of entertainment +30 years.

I’m at the Brooklyn Future Meetup tonight featuring Strauss Zelnick on Gaming, Media, and Entertainment +30, in Dumbo, Brooklyn (just next to the Brooklyn Bridge).  Here’s the marketing notes:

March 3rd we will turn our discussion to the world of entertainment +30 years. As usual, we will kick off with a presentation and proceed into a mixed Q/A and discussion.

Our featured guest and presenter will be Strauss Zelnick. Strauss, who runs ZelnickMedia, is currently the Chairman of Take-Two Interactive Software (the makers of Grand Theft Auto) and sits on the board of directors of Blockbuster Inc. and Naylor, LLC.

Prior to founding ZelnickMedia, Strauss served as the President and CEO of BMG Entertainment, and the COO of 20th Century Fox (among other roles). He has served on the boards of the RIAA and the MPAA.Read more

Strauss Zelnick opens up comparing 1969 to now, who speaks very fluently.

Strauss is behind Grand Theft Auto and.is predicting what the future of entertainment and gaming will be in 30 years.

1. Change in way entertainment is distributed.

2. Convergence of our systems

Newspapers and printed books will be gone, we’ll use electronic paper instead.

Some of the future might be something I don’t like such embeddable chips and georargeting of our whereabouts ( death of privacy which will lead to a privacy movement all governments can embrace).

I can’t keep up with everything Strauss is saying but I feel I understand it. Need for Affinity will drive more inperson social networking than now, even.

Social Networking will begin to make sense, too, and we’ll spend a lot more on Entertainment.

Questions:
1. Do you see all the changes as being technology driven? We’re going to see a divergence based on quality.

Originally posted here: 
Strauss Zelnick on Future of Gaming and Entertainment Meetup at Drop.IO

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