Our client is the Direct and Digital Marketing division of one of the top 5 agencies in the world. They specialize in Digital creative, technology, Data and Analytics, modeling and Search Engine op…

Our client is the Direct and Digital Marketing division of one of the top 5 agencies in the world. They specialize in
Digital creative, technology, Data and Analytics, modeling and Search Engine op…
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Contract Web Analyst at Top Interactive Agency (San Francisco, California)

Popularity: 68% [?]

Just wondering if it makes sense to do one thing Google wants vs. another?  I mean , there’s a new tool Google released 2 weeks ago that tells you all the keyword phases you could advertise on connected with a theme, that you are letting money on the table, by not advertising these words (which is good for Google) . On the other hand, assuming I did not advertise but just took the time to create meaninful content on these keyword phrases , maybe I’d get the traffic , except I would have to really streach what I’m writing about and maybe make up stuff I really don’t know very much about.

Just wondering if it makes sense to do one thing Google wants vs. another?  I mean, there’s a new tool Google released 2 weeks ago that tells you all the keyword phases you could advertise on connected with a theme, that you are letting money on the table, by not advertising these words (which is good for Google).

On the other hand, assuming I did not advertise but just took the time to create meaninful content on these keyword phrases, maybe I’d get the traffic, except I would have to really streach what I’m writing about and maybe make up stuff I really don’t know very much about.

And I think that would be doing a disservice.

Or I could go and work on the Google Search Wiki for the keyword phases a care about and make sure I comment all over the place and make sure people know my point of view - and get traffic that way.

I would opt for the latter over the former - as this is the future of Search and is more honest and transparent, in my opinion.

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Google Search Wiki vs. Creating your own Content

Popularity: 23% [?]

Title: Contract Web Analyst Description: Our client is the Direct and Digital Marketing division of one of the top 5 agencies in the world. They specialize in Digital creative, technology, Data and Analytics, modeling and Search Engine optimization.

Title: Contract Web Analyst Description: Our client is the Direct and Digital Marketing division of one of the top 5 agencies in the world. They specialize in Digital creative, technology, Data and Analytics, modeling and Search Engine optimization. They are seeking a dynamic and energetic Senior Web Analyst to join their team in San Francisco. The Sr. Analyst provides high-level, best-in-class website analytics planning, implementation, support and reporting across a wide range of campaigns. The Sr. Analyst makes website optimization recommendations to their clients based on available behavioral data, industry best practices, site/campaign objectives, and budget constraints. This position reports to the Manager of Web Analytics and is part of the Strategy and Analytics group. The ideal candidate for this position will be outgoing, proactive, well-versed in website analytics and able to work…
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Contract Web Analyst

Popularity: 14% [?]

I had a few thoughts flowing into my mind this week  - it had a lot to do with things going on in the background of my life, and of my experiences lately with an organization I belong to. Here’s my thought - for what it’s worth - more, so I can write it down before I completely forget it.

I had a few thoughts flowing into my mind this week  - it had a lot to do with things going on in the background of my life, and of my experiences lately with an organization I belong to.

Here’s my thought - for what it’s worth - more, so I can write it down before I completely forget it.

I’ve noticed a lot of corporate work is not really about getting anything, in particular done - actually, it’s more about justifying one’s position; positioning.

One of the things I’ve noticed about myself, I really don’t like that kind of circumstance - the one that’s all about positioning - but not about really doing anything, much.

Now, in a way, I’m thinking that Social Media doesn’t seem to be on the top of anyone’s marketing list, lately, even though there’s been some pretty good case studies that say it’s effective, if done properly.

I don’t know - we’ll know  Social Media will become important in organizations when there will be people who will justify their existance by it (ha, ha, ha - haven’t heard anyone yet, being able to do that).

I was pretty excited by Google’s Search Wiki, launched the other day, and now a Google Experiment - as it might be the way to gradually make Social Media, the Wisdom of the Crowd, Collective feedback, as something that will drive organizations to start seeing ROI here - but as a Google Experiment - I’m not sure if the Google Search Wiki will get enough content to make it all that valuable - but then again - if even 1% of all Google Searchers have the Google Search Wiki Experiment enabled, maybe that’ll be enough.

By the way -here’s the posts I’ve written lately about the Google Search Wiki - Personalization and Google Search plus I’m liking the Google Search Wiki though some others, don’t and Google Search Wiki becomes one of Google’s Experiments

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Social Media of doing Almost Nothing

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Like Arrington , I noticed Google SearchWiki Vanishes but I was able to get it back via Google Experiment - it’s one of the 4 experiments you can activate.    I went back and turned Google Search Wiki back on - but, I  am wondering, as a Google Experiment, how many searchers will bother to use it.

Like Arrington, I noticed Google SearchWiki Vanishes but I was able to get it back via Google Experiment - it’s one of the 4 experiments you can activate.    I went back and turned Google Search Wiki back on - but, I  am wondering, as a Google Experiment, how many searchers will bother to use it.

The point being, if there’s wide usage, the Google Search Wiki will accumulate a lot of information quickly  - but as an Experiment … not sure if most will bother with it.

Too bad, I think the Google Search Wiki was the most interesting thing that Google has done in a long time - too bad they scaled back and make it an Experiment - but I understand the negative feedback about the Google Search Wiki might have been too much for Google to ignore.

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Google Search Wiki becomes one of Google’s Experiments

Popularity: 70% [?]