I found myself, after having eaten my bag lunch (unfortunately) invited to another, the launch of THINKSOCIAL (advancing the Public Interest of Social Media) at the Landmark Resturant here at Lincoln Center Jazz and PDF2009.

I found myself, after having eaten my bag lunch (unfortunately) invited to another, the launch of THINKSOCIAL (advancing the Public Interest of Social Media) at the Landmark Resturant here at Lincoln Center Jazz and PDF2009.

THINKSOCIAL is also a blogging platform and will grow, from it’s inception, to include many new features.

It’s true THINKSOCIAL could also be a place where ROI and STANDARDS can be posted.

Kristie Carpenter of the Paley Center spoke about the 150 forums they hold here in NYC, and 50 leadership councils bringing executives together.

Social Media can have a more profound impact for social good, that’s what this lunch is all about.

Technology has had a large, amplying effect and Social Media is a totally different dynamic, and we have to look at SM and ask ourselves, how is this different?

Thinksocial has a website and an agenda of meetings, developing the recognition system, to see the groups that are leading edge, so they can be recognized. Also, facilated interactions between social media, private and public sector leaders.

Toby Danials - speaking about launch of website yesterday and a July 8th event at the Paley Center for those who want to particate in the LeaderShip Council.

1-Critera for Selection
2- categories
3- process

THINKSOCIAL works to facilated offline and online interactions.

Creating Buzz, contest is part of the reward.

See the original post:
THINKSOCIAL lunchen at PDF2009

Popularity: 7% [?]

Building The Social Economy: Craigbucks, Newmarks, and Making Whuffie: Tara Hunt, Douglas Rushkoff, Nancy Scola (moderator) Tara Hunt is a driving force in Barcamp, Barcamp and the Whuffie Factor. Douglas Rushkoff talks about the “gift economy” in 1990’s and how business, in those early days, were working in a ” Social Economy”, even then. What is money as a medium

Building The Social Economy: Craigbucks, Newmarks, and Making Whuffie:

Tara Hunt, Douglas Rushkoff, Nancy Scola (moderator)

Tara Hunt is a driving force in Barcamp, Barcamp and the Whuffie Factor. Douglas Rushkoff talks about the “gift economy” in 1990’s and how business, in those early days, were working in a ” Social Economy”, even then.

What is money as a medium? Douglas looked at money and he found people used several types of currency. But alternate currency looses value overtime. In fact, our Cathedrials were based on a grain based which were based on local activities. Rich people got poorer, they did not create product. In most instances.

Then there was a reaction, central banks, banning local currencies, and this served rich people getting richer and expanding government. However it cut most people out of the equation.

New growth - Tara Hunt - Whuffie Factor. Whuffie Factor gains by circulation, lessons by non use, can’t save it. Tara got onto Online space in 1998- 1999; but in 2005 things began to turn around and companies started to notice results from Social media and began putting energy and money into it. True. Some wanted to ruin it but others were interested in Whuffie, building social capital.

Tara thinks instead of getting money companies should work on their Whuffie Factor.

View original here:
PDF2009. Building The Social Economy: Craigbucks, Newmarks, and Making Whuffie

Popularity: 14% [?]

I was invited to WiredSet and Trendrr ’s offices last week to meet Mark Ghuneim and see features of Trendrr Pro (see New stuff brewing at Trendrr.com) that are being released today - meanwhile, most of last week, I had access to those features using a test account.   Here’s the gist of what’s being added to make an enhanced product offering of Trendrr, called Trendrr Pro. Advertising Age has an interesting article on Trendrr pro - So You’re an Obsessive-Compulsive Stats-Aholic? There’s an App for That The New ‘Pro’ Version of Buzzworthy Trend-Tracking Service Trendrr Is Total Digital Crack giving examples of what Trendrr can track such as late night TV Politics, Brands Film Gaming Music Here’s how you get started ….

I was invited to WiredSet and Trendrr’s offices last week to meet Mark Ghuneim and see features of Trendrr Pro (see New stuff brewing at Trendrr.com) that are being released today - meanwhile, most of last week, I had access to those features using a test account.   Here’s the gist of what’s being added to make an enhanced product offering of Trendrr, called Trendrr Pro.

Advertising Age has an interesting article on Trendrr pro - So You’re an Obsessive-Compulsive Stats-Aholic? There’s an App for That The New ‘Pro’ Version of Buzzworthy Trend-Tracking Service Trendrr Is Total Digital Crack

giving examples of what Trendrr can track such as late night TV

Politics,

Brands

Film

Gaming

Music

Here’s how you get started ….

The site has been completely revamped with a host of additional functionality and service options for businesses/brands etc.

Highlights include:

• Real time spreadsheet reporting exportable to excel
• Real time alerts so brands can know within minutes of a new blog post, twitter message, YouTube video tag etc
• Streamlined tracking that only requires one key word or phrase input and one click to track data across multiple sites
• A Twitter feed index that illustrates what people are saying in real time about the word/phrase being tracked
• New data integrations from bit.ly, so users can track link sharing and consumption wherever it exists
• Options to mash multiple data sets with a click
• Simple aggregation by categories so users can quickly see what’s hot and happening now (in core categories of brand, buzz, TV, music, politics, gaming)
• Data customization (companies/brands can import their own data sets and or create a custom API so their data is structured/mashable in the Trendrr schema

I’m not yet a Power User of Trendrr, but it looks like I could well end up being one.

I played with Trendrr Pro and compared it to Trendrr Beta and found much to like - as far as usability goes, the new release improves user experience and opens up “alerts” and more data sources.

Mark Ghuneim and I had a indepth discussion last week on why Trendrr got created in the first place - he did it, first, for himself - because he had Marketing Insights and he needed a way to communicate them to his clients - the insights revolved around data which he had found ways to show in Trendrr that make it much easier than any other way that, before his product was created.  Here’s some examples of how Mark Ghuneim used Trendrr to illustrate his marketing insights - Why Ford is Winning on the Social Web and here’s how Mark Ghuneim used Trendrr to monitor the Iran Election two weeks ago.

A lot of what he had to work with, his ideas, came from the Executive Entertainment Marketing he had done earlier in his career - and once he realized what he had created, he offered the Trendrr toolset to anyone to use. Of course, the intelligence to use Trendrr, that comes with each user - and hopefully, Trendrr Pro will be a platform that many can use for data mashups that would not be possible, any other way.

I like how Trendrr charts are embeddable  - my only wish is that the charting was backward facing - that my tracking of a new query allows me to pull data from the past year or two, much as SM2/Techrigy and Radian6 allow, but then … if Trendrr Pro could do this, it would have to store massive amounts of historical data.

View post:
Trendrr Pro

Popularity: 2% [?]

I just read  Radian6 integrates Webtrends and Salesforce data in the WebTrends blog, and it reminded me that I wanted to write about Radian6 since I now have access, plus some new information directly from Radian6 today (see Slideshare, Press Release in this post and additional Flickr photos ).

I just read Radian6 integrates Webtrends and Salesforce data in the WebTrends blog, and it reminded me that I wanted to write about Radian6 since I now have access, plus some new information directly from Radian6 today (see Slideshare, Press Release in this post and additional Flickr photos).

There was also a Webinar that took place today - The Rockstars of Social CRM, Hosted by Chris Brogan and Radian6

First,  it’s  kinda interesting this  idea of integration with Site Analytics data may well have come from me, a year ago, or so - when I first got to use Radian6 after meeting Marcel LeBrun in Toronto at the Social Media Roundtable.  After using Radian6 I told LeBrun and a few others at Radian6 that I wanted to use it in ways other than what it was designed for - and that I was frustrated with the interface -Radian6 looked like a product that should be able to do thing it could not do (yet).

I was told Radian6 was designed for PR and Communications people mainly; I replied that Web Analysts need it too - and why wasn’t he trying to sell it to us as well …….   Well, that was a year ago …. and looked what happened - the obvious.  What good is “Buzz” that Radian6 and similar products tracked about your Brand, site or product, if you can’t tie it back to the traffic that actually came to you site and did something?

Today, you can get that data out of Radian6, according to a press release just sent to me this evening by Warren Sukernek at Radian6 (who is also based in New York and whom I’ve met a few times, as recently as last week at a CRM Meetup (see Social CRM - Bantam @ NYC CRM Meetup)

Radian6 has now extended its platform to equip team members with deep social media listening and measurement capabilities within the tools they already use. With features developed on their platform API and Social Metrics Framework for integrating third-party data, Radian6 now supports the integration of social customer relationship management (CRM), web analytics, and other enterprise systems.

Social CRM

Customer expectations are shifting, and companies must address the changing needs of the new social customer.  With the proliferation of social networks and other online communities, customers are now more accessible than ever before, and companies are able to connect and provide a remarkable customer experience by listening to their customers and reaching out to them online.

Based on tremendous market demand from its existing and prospective enterprise customers, Radian6 has developed, and is today announcing the availability of the Radian6 and Salesforce.com Social CRM integration.

Notice the Salesforce.com icon in the Workflow view of a sample profile, below

These new Social CRM integrated capabilities empower your teams across the enterprise, with the following:

Sales teams are now equipped with significantly more relevant information about their customers through an integrated view of their customers’ online conversations combined with existing CRM activity history

Marketing teams can now meet prospects at their point of need, connecting much earlier in the buying process with real-time listening of online conversations, and reduce the overall cost of qualified leads

Customer service teams are now empowered to provide remarkable service by proactively responding to customers on their terms, equipped with an integrated view of their entire case and conversation history.

Community and social media teams are provided with context for their outreach and engagement efforts

Radian6 has worked with a variety of its valued enterprise customers, including Comcast, to help define its Social CRM strategy and product capabilities.

“Comcast has always viewed social media as an important communications channel for customers, similar to phone or email,” explains Frank Eliason, Comcast’s Director of Digital Care. “We’re excited to see tools that share this vision of customer service, and are looking forward to tapping Radian6’s integrated social CRM capabilities.”

Web Analytics Integration

Radian6 now brings together web and social media analytics, providing the richest combination of social and online metrics available to determine and articulate social media ROI.

Marketing, community, and social media teams can now map their word-of-mouth or social media initiatives directly to click-throughs and purchases on the website, and view their web activity and performance through the lens of social media. By integrating with WebTrends, Radian6 will enable users to leverage conversational web analytics and:

Calculate the ROI of your content marketing and outreach efforts by connecting the associated social media conversations to results in terms of website traffic, downloads, conversions or sales.

Measure the direct benefits of customer advocacy and quantify the value of engaging customers and influencers online

Compare which types of social media and communities are most effective in generating positive word-of-mouth, resulting in the desired actions on your website

“The Radian6 platform can now help businesses understand, on a global level, what kind of impact and resonance their social media content has online, how it’s driving website traffic and sales, and how their customer and prospect base behaves and grows as a result of social media,” says Lebrun. “Connecting the dots between web analytics, CRM, and social media measurement brings significant clarity and insight to an enterprise’s social media ROI equation.”

For more information about Radian6’s new capabilities and integrations or to request a demo, visit the Radian6 website at http://www.radian6.com.

Note - you still actually have to get the data in your WebTrends, SalesForce and Radian6 “hooked up” - it doesn’t happen by itself (for example, I’m in Radian6 right now, but I don’t see any of those features yet in any of my dashboards)- but, at least if you want those capabilities, Radian6 can tie WebTrends and Salesforce together, opening up some interesting possibilities, which I’ll cover in a minute, in my next post.   After all - if I put everything into one post - you’d not read the whole thing - that’s often what I do when I read some of the longer posts by some of my Web Analytics friends - I don’t want to read the chapter of a book as a blog post - if I want to read a book, I’ll buy one.

Anyway, to finish up this post, Marcel LeBrun, and team at Radian6, heard what I had to say, and what others had asked for, and clearly made a decision - they had to grow past being “Buzz Measurement” to really make a lot of money with the product - and sell it to groups within Corporations they never targeted.   Now, it’s seems obvious - but a year ago, its wasn’t - and I give them credit for forseeing, and listening.

The rest is here:
Radian6 New Enhancements plus Social CRM, WebTrends and SalesForce Intergration

Popularity: 11% [?]

After writing my earlier post today on Iran Mainstream Media Coverage and the Fifth Estate - thought that SM2 Techrigy platform might provide interesting view of the social media coverage that isn’t generally seen - I know I’m only scratching the surface here, and I only set up SM2 to cover the last week - but I wanted to see what kind of data it picked out of all the tweets, blog posts, message boards and also focus by country. First, it’s been a busy week, don’t you think?  A lot of commentary happened as the election took place and soon after..

After writing my earlier post today on Iran Mainstream Media Coverage and the Fifth Estate - thought that SM2 Techrigy platform might provide interesting view of the social media coverage that isn’t generally seen - I know I’m only scratching the surface here, and I only set up SM2 to cover the last week - but I wanted to see what kind of data it picked out of all the tweets, blog posts, message boards and also focus by country.

First, it’s been a busy week, don’t you think?  A lot of commentary happened as the election took place and soon after..

Over the last week, using the advanced searches on Iran and the Election, there was a variety of content created about the Iranian Election.

Of the results SM2Techrigy can track, close to 80% of the Social Media commentary is from 35-49 year old men.

A Cloud Tag what the keywords ought to be for someone who’d want to write about the Iranian Election.  In a way, the Tag Cloud makes many of SM2 Techrigy’s charts, superfluous, since most of the information you’ll get, is actually in this tag cloud - but not in as pretty form.

And I’m not sure why there are more “positive” references than “negative” references to the Iranian election

Or why the “Tone” of the content is “neutral”

While i was impressed by SM2 Techrigy’s coverage on another project, more positive commentary than negative is not what I expected to find, certainly not over the last week.  I need to investigate, but not tonight.

I would expect that Anger would be one of the strongest emotions connected with Iran right now and sure enough, Anger is right up there (see the far left in the chart below).

I can’t do more tonight but I wanted to touch on the idea that we need to start looking at how people react to  events  and SM2 is a good tool and it’s available as Freemimum software, too.

View post: 
Iran Elections Social Media Analytics from SM2 Techrigy

Popularity: 25% [?]