Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording: (hmmm, so I am an news aggregator now?)

Join Stratigent and Yahoo! Analytics for an evening of insights, cocktails and networking at the Yahoo offices in New York City. Learn how enterprise organizations are gaining new customer insights by leveraging Yahoo! Web Analytics as a highly customizable web analytics tool. Uncover hidden ROI as Bill Bruno of Stratigent shares best practices for deriving maximum value from your analytics program. This exclusive event is hosted by Stratigent, an official Yahoo! Web Analytics Consulting Network member in conjunction with Yahoo! Web Analytics.

Highlights include:

• The Future of Analytics: Discover how online marking measurement and optimization is evolving and learn what it takes to keep your business ahead of the curve
• Best Practices for Deriving Value from Analytics: Bill Bruno, VP of Business Development and Technology at Stratigent.
• Yahoo! Web Analytics Product Demo: Presented by Dennis R. Mortensen, Director of Data Insights at Yahoo! and author of Data-Driven Insights with Yahoo! Web Analytics
  
• Networking and Cocktails: Connect with analytics professionals in the area and speak with the Analytics experts of Stratigent and Yahoo!

Registration to this invite-only event is complimentary. To request an invitation (while seats remain) contact Jenny Kimbley via email: jenny.kimbley@stratigent.com.

Anywho..

Happy Thanksgiving.
/ Dennis (@dennismortensen)

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Join Stratigent (and Yahoo!) for an evening of Insights, Cocktails and Networking in New York City

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Title: VP, Account Analytics Description: Dotomi Inc is a leading provider of targeted internet advertising solutions. Co-founded in 2003 by Yair Goldfinger - the creator of instant messaging and co-founder of ICQ – with the goal of establishing an effective tool for marketers to better communicate with their customers and high value prospects online.

Title: VP, Account Analytics Description: Dotomi Inc is a leading provider of targeted internet advertising solutions. Co-founded in 2003 by Yair Goldfinger - the creator of instant messaging and co-founder of ICQ – with the goal of establishing an effective tool for marketers to better communicate with their customers and high value prospects online. Our innovative, proprietary technology allows our clients to communicate with consumers on a true one-to-one basis with solutions that are both measurable and scalable. Our full service solutions provide media, creative strategy, creative design, analytics and technical support tailored to our client’s needs. What we do isn’t new – it’s how we do it that makes Dotomi unique. Dotomi’s team is comprised of some of the most accomplished professionals in the technology, advertising and marketing industries. Their depth of experience managing large-scale media properties positions the company as a leader in the online marketing sector,…
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VP, Account Analytics

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I chucked when I read a line about how 66% of Enterprise clients would abandon Omniture, Coremetrics and WebTrends for free alternatives (Google Analtyics) in the new Forreter Study on the Strategic Use of Web Analytics in the Enterprise which was linked to off of Eric T.

I chucked when I read a line about how 66% of Enterprise clients would abandon Omniture, Coremetrics and WebTrends for free alternatives (Google Analtyics) in the new Forreter Study on the Strategic Use of Web Analytics in the Enterprise which was linked to off of Eric T. Peterson’s blog – I’m not surprised at all – and the way many organizations use analytics, I can’t blame them:

The merits of free are compelling.Web analytics tools, 66% would consider displacing them with a free alternative. While the primary driver for this consideration is cost, 60% of enterprises are more likely to consider a free tool now because of recent improvements in free solutions. Additionally, 52% are enticed by free tools because they allow enterprises to invest more in the people necessary to drive insight rather than the technology used to collect and analyze data.

No doubt, Omniture saw the handwriting on the wall, the sale of of Omniture to Adobe last month made sense, 1.8 Billion dollars sense.  Ha.

The rest is here:
66% of Enterprise Clients would abandon Paid tools for Google Analtyics – New Forrester Study on Strategic Use of Web Analytics

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I’m at Clickable’s Interesting Cafe tonight to hear Fred Wilson speak about what makes the NewYork Venture Capital Startup scene special. The presentation is up at AVC blog. New York is a great place to do a startup, and the genesis came from a talk he did at Web 2.0 last year

I’m at Clickable’s Interesting Cafe tonight to hear Fred Wilson speak about what makes the NewYork Venture Capital Startup scene special.

The presentation is up at AVC blog.

New York is a great place to do a startup, and the genesis came from a talk he did at Web 2.0 last year.

New York has 150 Technology startups vs. 336 in Silicon Valley this year. Why?

– Diversity of Industry (different ideas)
– NYC is Application Focused
– NYC is media obsessed (access to media)
– NYC is creative minded (and artists interact)
– entrepreneurs abound here
– Life style is more social, walk alot, and easier than many other places.
– Density
– International Trade Hub (non stop flight)
– People want to come here, NYC is the Mecca for many
– commercial mindset
– Immigrants
– world’s biggest stage

New York school of web design – where are we leading the way?

– Commence
– Job Search
– Advertising Tech
– SEO/SEM
– Meetup – get people off the web
– Publishing 2.0 with HuffPo and Gawker
– Email ( Daily Candy)
– Payments?

People build companies to make money.

Continue the discussion at AVC.

Jack Dorsy, cofounder of Twitter, speaks next. Twitter was founded, in a way, to connect people, off the web.

Next Chris speaks, co founder of Flickr, makes a point we need a critical mass that leads most companies to want to start / build here.

Questions:
A. With all the pressure to produce revenue, will many west coast companies move here? Fred thinks not, but NYC is coming into it’s own.

B. How much has Google done (by having it’s 2nd largest office here) to change perception that NYC is a great place to build a large business.

My take is this is the best Clickable Cafe yet and, packed.

An interesting point came up with New York’s lack of talent in Product Management. Fred Wilson said VC’s look for Product Development first, in the founder’s of the companies they invest in.

Originally posted here:
Fred Wilson @ Clickable Interesting Cafe

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I and the web analytics Industry in general was flabbergasted by the announcement of the Adobe Omniture marriage and there’s been a big ‘huh?’ debate going on since; which I see no reason to elaborate on.

I and the web analytics Industry in general was flabbergasted by the announcement of the Adobe Omniture marriage and there’s been a big ‘huh?’ debate going on since; which I see no reason to elaborate on. Eric does (as usual) some good analysis/commentary in his two posts Thoughts on Adobe + Omniture and More color on Adobe + Omniture.

However; I would like to set free my long term belief about this, as I can see some positive momentum in justifying the deal - people getting lulled into thinking that it might make sense (it does not).

To put it politely, I am probably less optimistic about the value of this particular acquisition than most are (quite honestly, I believe it’s broken). Though, I am happy to see that we all agree about this not being a deal about revenue and/or bettering the overall margin of Adobe product sales, which is something Omniture cannot help with, quite the opposite actually. So it must be about the technology, and there is no doubt about the fact that uniting content and tracking is an inevitable next step for the analytics industry.

That said, in the desire to unite content and tracking (and the subsequent optimization) I assume that those involved (Adobe) understand that the current data-collection methodology – primarily Script/Pixel tagging – is a HACK. It was never intended to be more than an intermediate delivery mechanism and a way of circumventing the IT department until we got true access to the data stream. So the future should not, and is unlikely to, include a, as some put it “installing tags” task (something which we debated vigorously at X change earlier this month). If we think about the task (detailed event tracking) at hand for a second and extrapolate today’s web-page status into a future of web-applications (which is happening as we speak). In this scenario we must also accept the arrival of a Web OS of a kind – which could be the browser, which is what we are seeing today, but it could also be something like Chrome OS or a Adobe AIR permutation if you like (to keep a positive tone in this post). In this scenario, which I again believe is inevitable, we have some history to draw our conclusions from, which is, if I use MS Windows as an example, 25 years of event handling and logging. You would NEVER dream of tagging a windows application, why?, because the whole application is built around an event log which you can choose to tap into if needed. The Web OS (in whatever shape or form it arrives) will most certainly and without doubt include the same thinking.

In the above situation, buying a JavaScript tagging company (this might be too harsh a statement) based on yesterday’s idea is worthless; what they needed was actually to build this themselves. For adobe this is (must be) an inherent part of their future thinking, if they want to play in the Web OS game. Building it them selves could include acquiring a company for the engineers and analytics understanding; and for this, Omniture and their limited and by that calculation very expensive few hundred engineers doesn’t count.

If you want my quick quotable conclusion and a quick $100 bet; what we’ve seen is the best of Omniture and any succeeding years from here will be downhill in revenue and likely innovation, furthermore the content and tracking marriage will be won and or lost on a Web OS level - and thus likely to be between Google, Microsoft and perhaps even somebody like Mozilla.

Sorry for the rant, but being an Entrepreneur and as frugal as I am, it just hurts to see the right thinking (content+tracking strategy), but $1.8B wasted on the wrong execution.

Anywho, from one Entrepreneur to another: congrats to Josh, John and team. Well done!

(1) I’m told that SAP looked at Omniture as well (briefly though), which in the current situation (not thinking ahead) and without disrupting Omniture business would have made much more sense.

Cheers
/ Dennis R. Mortensen (@dennismortensen)

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the Adobe Omniture marriage is a pipe dream

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