Meta Interfaces / VideoBox is seeking a Director of Optimization/Web Analytics to join our 30-person team in our San Francisco office. We’re a video content delivery company with a profitable web-…

Meta Interfaces / VideoBox is seeking a Director of Optimization/Web Analytics to join our 30-person team in our San Francisco office. We’re a video content delivery company with a profitable web-…
Original post:
Director of Optimzation / Web Analytics at Meta Interfaces LLC (San Francisco, California)

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I was having a great time this morning – still in Minneapolis – the session I was part of at MIMA Summit 09 went really well – and in a few days the videos of that session, and the rest, will be available on www.MIMASUMMIT.ORG. Meanwhile, take a look at this viral video about The Social Media Guru that got 27,000 views in the last 5 days, I saw the video first on Jason Fall’s blog. I’m not taking a stand on agreeing or not with the video animation – though I’m aware of how it was created, anyone can make one using the same online animation program

I was having a great time this morning – still in Minneapolis – the session I was part of at MIMA Summit 09 went really well – and in a few days the videos of that session, and the rest, will be available on www.MIMASUMMIT.ORG.

Meanwhile, take a look at this viral video about The Social Media Guru that got 27,000 views in the last 5 days, I saw the video first on Jason Fall’s blog.

I’m not taking a stand on agreeing or not with the video animation – though I’m aware of how it was created, anyone can make one using the same online animation program.

But since I’m mainly looking at this as an analyst (though I do Social Media Analytics, Web Analytics and Search Analytics) thought to point out YouTube originally didn’t provide much information on videos (just the top 5 links to where they were embedded) whereas, at some point, recently, they began to show a lot more information on any video on YouTube, including this one.

At this point, you see the sentiment of this video you’d need to look at the comments yourself, or have someone else do it, though Radian6 will capture the actual number of views if it comes up as part of a topic profile.

It would be nice if Radian6 also captured the “Favorites”, “Ratings” and “Average Rating” (esp the average rating – as that is an “engagement metric” in my opinion).

I noticed the very first place this video spread was from Facebook – but what’s also interesting is who was primarily responsible for spreading the Social Media Guru video on Twitter – @chrisbrogan @1938media – notice how Twitter made this video go viral (YouTube doesn’t go into the actual viral spread of the video – unfortunately – that would probably take up too much space but would have been rewarding to examine).

It also brings up an interesting point that I’ve been meaning to weigh in on – that it often takes someone with considerable “influence” to start the viral spreading process – that would be Chris Brogan, in this case – he liked it – and showed it to his network followers via Twitter; then it gets picked up by LaughingSquid and nerdcore.de

YouTube also tells us that it’s mostly men (and some some woman) who are between 35-44 years of age who looked at this Social Media Guru video.

The other thing that is interesting is the channel history and where the video was viewed, Australia, US, and South Africa.  My take is that – these ratings sh0uld also be captured by Radian6 and any other monitoring vendor (though I haven’t figured out yet, how this data ought to be displayed).

The fact YouTube shows us the “most discussed” features in the various channels it appears is significant, because this is another engagement  metric.   I think this data ought to be captured – otherwise people who want this information will need to manually view and tabulate the data – which is problematic if you have to do it on a periodic basis – and a lot of people are beginning to need to do this (esp in Public Relations, that’s my take).

Getting back to where this video appeared first – on Expad.ie, it was created at zero cost in 30 minutes and the author confirmed what I just found out by looking at the video analytics YouTube provided.

Last Thursday I spent 30 minutes writing a script and building a little animation around it using a site called xtranormal.com. The vid took a swipe at the self-proclaimed social media gurus that cling to the internet’s bottom rung. As I’ve said elsewhere, there are plenty of good people offering help to individuals and companies when it comes to their online presence. But for every one of those, there are five socmed hyenas lurking in the shadows. (I am neither, it should be said. I’m a returning hack who has taken 18 months out of a journalism career to run a family business, and is looking to return to freelancing.)

I posted the video here, stuck a version on Youtube, and Tweeted about it. And then things took off. It was re-tweeted (copiously, as the character in the vid says) and ended up on the front pages of a few fairly influential blogs in the social media sphere. By lunchtime today, it should be at around the 20,000-view mark.  Not bad for something cobbled together in 30 minutes at zero cost.

In this case, the author shared his point of view – but most of the time, that doesn’t happen – but yet, the video stats on YouTube are still available, so you can use it figure out a few things on your own.

Also, Video Responses ought to be considered an engagement metric and all the views of the responses ought to be added to the views of the video – since those responses are a response to the video and reference it.

Finally, there’s a lot responses (another engagement metric – the number should be recorded and updated by Radian6) AND the comments ought to scored for sentiment – we can assume they are all on topic – Alterian does try to do this – I’d go after the comments – see if they are overall, positive or negative.

Finally, I’d suggest creating a dashboard to display video engagement AND the sum of all videos shown on this topic.

And – I’d enjoy the video, too.

Originally posted here: 
Video Tracking using YouTube Statistics

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I’ll be at the Havana Central Tweetup taking place  Thursday, August 27th, 2009 between 6:00 PM to 8:00 PM at the 113th Street and Broadway location (see the video below).

I’ll be at the Havana Central Tweetup taking place  Thursday, August 27th, 2009 between 6:00 PM to 8:00 PM at the 113th Street and Broadway location (see the video below).

As a Web Analyst I’ve found Social Media tools such as Alterian SM2 Techrigy, Radian6, next to useless in geo locating food bloggers and others who might be interested in an event like this, and that, social networks like Meetup and local directories are usually much, much more effective – in fact, I wrote a post about it  last month.

In this regard, Twitter’s new geo-location capabilities, as highlighted by TechCrunch’s post on Twitter Can Now Know Where You Tweet, should go a long way toward plugging a hole that Social Media monitoring tools have had – they’re been lousy and geolocation, period.

Anyway, if your coming to the Havana Central Tweetup we can talk about it over a Havana Central Classic Mojito or two.

Here is the original: 
New York Tweetup at Havana Central – August 27th

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I had a problem to solve around a campaign whose buzz I attempted to track – what is total number of Twitter Followers for individuals that are tweeting about a certain event ( like a Diet Soft Drink launch that happened earlier this month, in Brooklyn )? Well, none of the tools that I had access to publicly, could tackle that – I could get a list of people who tweet about an event – but how about the total number of twitter accounts those people have following

I had a problem to solve around a campaign whose buzz I attempted to track – what is total number of Twitter Followers for individuals that are tweeting about a certain event (like a Diet Soft Drink launch that happened earlier this month, in Brooklyn)?

Well, none of the tools that I had access to publicly, could tackle that – I could get a list of people who tweet about an event – but how about the total number of twitter accounts those people have following?

Radian6, as it turned out, collects that data, and was able to provide me with insight that 115K followers (who could have seen a brand message).  Sure, there’s duplication of followers (some Twitter accounts of people who tweet about the same event might share a certain portion of the same followers – and some people tweet more than once about the same event in a specific time period).

Not withstanding – I thought Radian6 has done an excellent job of pulling together data from disparate systems outside itself, such as Twitter, Compete.com, SalesForce.com and WebTrends, along with Social Graph.

While Radian6 has a lot of room to grow, I appreciate being able to work with their product.

I think, doing Social Media Tracking for Public Relations events – requires more focus on aggregating data than any platform has yet done.   For example, if a bunch of YouTube videos about a product launch took place, say 20 or 30, I want the software platform to go in and count the views of all of the videos and come up with an aggregate number – say ….  500 views from YouTube videos across 20 videos posted (average of 25 views per video).

In a way, the data is already present by most of the platforms, it just needs a little more work to make it usable.   Just a thought on a sunny Wednesday in August.

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Radian6 now goes where no one else has (to my knowledge)

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One of the best sessions I had at Affiliate Summit East 09 (#ase09 on Twitter ) was Brian Solis speaking about his Conversation Prism version 2.0 (see the entire session as a playlist comprising of 6 videos I took using my iPhone 3GS). The Marketing notes were scant because most of Conversation Prism was a diagram Brian Solis presented and the conversations around that diagram – here’s the marketing note and then the diagram

One of the best sessions I had at Affiliate Summit East 09 (#ase09 on Twitter) was Brian Solis speaking about his Conversation Prism version 2.0 (see the entire session as a playlist comprising of 6 videos I took using my iPhone 3GS).

The Marketing notes were scant because most of Conversation Prism was a diagram Brian Solis presented and the conversations around that diagram – here’s the marketing note and then the diagram.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

• Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)

The Conversation Prism by Brian Solis and Jesse Thomas

One of the things I noted and mentioned in the video playlist, above, is that Brian Solis manually does sentiment analysis – he does not depend on any kind of automated system to do that because it’s not reliable.  Also, he feels that many of the “neutral” results, when examined by a human, would fall into favorable or unfavorable, as the case may be.

He suggests using the Conversation Prism to find out where conversations are happening for each company and individualizing a prism map as well as measuring the results of a PR campaign …

One Week after the campaign

One Month after the campaign

One quarter after the campaign

One Year after the campaign

See the original post here: 
Conversation Prism 2.0 – Brian Solis – Affiliate Summit East 09 #ase09

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