Wakefield, MA – November 19, 2008 - The Web Analytics Association (WAA) is pleased to introduce its latest upcoming Webcast, 5 Dos and Don’ts for Behavioral Segmentation, Targeting & Interactive Marketing. The discussion, set to take place Thursday, December 4, from 12:00 to 1:00 p.m. EST, will be led by Gary Angel, co-founder, president and chief technology officer of Semphonic, and Anil Batra, chief analytics officer of Ascentium, both well known thinkers in the field with over three decades of experience between them. This free Webcast is open to the public and hosted by director of product marketing and strategy at Unica, Akin Arikan. Attendees will learn the best practices and common mistakes in online behavioral segmentation, behavioral targeting and interactive marketing. The discussion will give attendees valuable insight into how online marketers can incorporate these tools to become truly interactive and improve ROI without becoming overwhelmed. The WAA is so fortunate…
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Web Analytics Association Announces Upcoming December Webcast: 5 Dos and Don’ts for Behavioral Segmentation, Targeting & Interactive Marketing

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Wakefield, MA – August 19, 2008 – The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the election of Dennis R. Mortensen, director of data insights at Yahoo!, to its Board of Directors. Dennis will serve through May, 2010. The WAA Board includes individuals from across the U.S., Canada and Europe, and it reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.

WAA Chairman Jim Sterne said, “Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work, lead and support the online marketing analytics profession in the years ahead.”

“I believe the WAA is in a position to become a much larger and more prominent voice in the industry on such items as privacy, standards, member qualification and certifications,” Dennis Mortensen noted. “I look forward to working with Jim and fellow Board members to move these issues forward.”

About the Web Analytics Association

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org

WAA Media Contact:

Carla Vicens, blast! PR
(919) 833-9975 x10

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Web Analytics Association Announces New Board Member

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Wakefield, MA – August 13, 2008 – The Web Analytics Association (WAA) will discuss the results of its 2008 Job Profile and Compensation Survey via a series of events, beginning with a webcast on August 14, 2008, and followed by a series of regional meetings, held in Vancouver on August 20, Boston on September 18 and Chicago on September 24.

The 2008 Job Profile and Compensation Survey is designed to provide Web analytics professionals with a view of the salaries and benefits benchmarked from several jobs within the field, and insight into the general roles and responsibilities of today’s Web analysts. The survey was completed by current and former WAA members and website registrants over the course of three weeks in March. Participants rated 16 tasks for which they are accountable, which were ultimately narrowed down to the top ten across all respondent demographics.

The webcast and regional meetings will feature panel sessions addressing compensation and opportunities for Web analysts and highlighting the most prevalent job roles and responsibilities of Web analytics professionals in the field today. Each event will feature the data and insight from the survey to drive an interactive discussion including the increase in compensation from 2007 to 2008 in terms of years of experience, region, company size and importance of Web analytics within an organization.

To learn more or register for events related to the 2008 Job Profile and Compensation Survey, please visit: www.webanalyticsassociation.org.

Results of the survey will also be available on the WAA website to WAA members.

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

WAA Media Contact:

Carla Vicens, blast! PR
(919) 833-9975 x10

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Money, Jobs and Opportunity Survey Results from the Web Analytics Association

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