Tag Archive | "work"

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Digital Analytics Contractor


Title: Digital Analytics Contractor Description: Our client is a mid-sized, independently-owned interactive agency. The firm is based in the Chicago suburbs, but they have employees working remotely around the country.

Title: Digital Analytics Contractor Description: Our client is a mid-sized, independently-owned interactive agency. The firm is based in the Chicago suburbs, but they have employees working remotely around the country. They are currently seeking an analytics contractor to supplement their analytics team. The firm has won several new clients in the past six months and nearly $10MM in new billing. Much of the work needs to be supported with analytics. The work ranges from search marketing to display to site analytics, so they are looking for a strong digital analysis generalist. The job can be done remotely and will face-off with both internal account teams and external clients. The ideal skillset would be Omniture/Dart w/ some SEM experience, but expertise with any major web analytics tool and ad serving tool will be considered, as well. Agency experience is preferred, but not required. This is a long-term relationship (35+ hours per week, and at least six months). The work…
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Digital Analytics Contractor

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Director of Usability


Title: Director of Usability Description: Synacor is a global technology company providing Internet Solutions to enable ISP’s, media companies and advertisers to build close relationships with consumers on the Internet. Synacor’s platform solutions include Turnkey Portals and Content Solutions as well as individual technology solutions such as a Content Management System (CMS); Sales and Promotions Manager (SPM); E-mail and Single Sign On (SSO)

Title: Director of Usability Description: Synacor is a global technology company providing Internet Solutions to enable ISP’s, media companies and advertisers to build close relationships with consumers on the Internet. Synacor’s platform solutions include Turnkey Portals and Content Solutions as well as individual technology solutions such as a Content Management System (CMS); Sales and Promotions Manager (SPM); E-mail and Single Sign On (SSO). Synacor is a dynamic, fun and exciting company. Jeans and t-shirts are typical office attire, even for the executives. Flexible work hours accommodate employees with special scheduling needs, early risers and those who need a little caffeinated kick-start each morning. Synacor’s headquarters are located along the Buffalo, New York waterfront. We are looking for great people to join our team and be given the freedom to do the work they were hired to do. We are currently in search of a Director of Usability who will be responsible for setting…
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Director of Usability

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Web Analytics Account Manager at Interactive Agency (New York, New York)


Our client is a small (20 people) interactive agency based in New York City. Like many small agencies, their clients are always asking for analytics to support the work that they do. Additionally th…

Our client is a small (20 people) interactive agency based in New York City. Like many small agencies, their clients are always asking for analytics to support the work that they do. Additionally th…
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Web Analytics Account Manager at Interactive Agency (New York, New York)

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Social Media & Search Thoughts


A lot went on during the last couple days and I have some time to reflect it. I’m writing from my iPhone, which makes writing a post take longer, and sometimes alters the way I write. First, I was intimidated, initially, in moving my blog to a new hosting env as WordPress does not accept an import file over a few megabytes and my blog, when it’s content was exported, created a 25 megabyte file to import

A lot went on during the last couple days and I have some time to reflect it. I’m writing from my iPhone, which makes writing a post take longer, and sometimes alters the way I write.

First, I was intimidated, initially, in moving my blog to a new hosting env as WordPress does not accept an import file over a few megabytes and my blog, when it’s content was exported, created a 25 megabyte file to import.

Thought I’d have to hire a programmer to handle the file import, since I did not know how to do it, but then, I searched Google with the right phrase and found a blog post written by a programmer, who had a similar issue a few years ago, about a visual basic program the programmer wrote that solved my problem, as well.

I can’t tell you how many times I faced a problem I solved by using a program or utility someone else wrote; by leveraging the work of another I was able to accomplish much more than I could alone. This idea, leveraging the work of others, gives me confidence to take on new challanges, because I know, somewhere, someone has dealt with the same issue, and offen there is a solution, if you know how to find it.

But, the ability to leverage the work of others, and build upon it, has only been possible in the last 10 years, and has accelerated even more, in the last 2-3 years, with the acceptance of Social Networking (Facebook, Twitter, Friendfeed). While Web 2.0 didn’t invent Social Networking, it made possible, the leveraging of social connections, virtually, and, as a by product, made information a commodity.

As a result, many industries are being recreated on the fly, including Newspapers, Job Search, Politics, Banking, Healthcare, The Military, Film and Cinema, Art, Public Relations and Education, just to name a few in the top of my mind.

In almost every industry or career, what your father or mother did, a generation ago, or even, what you did, 5 to 10 years ago, no longer works as something you can do now, without major modifications, and in some cases, what you did 10 years ago is obsolete, today, or in the near future.

In fact, the ability to leverage thoughts and ideas the already exist, and build something new and useful to a community of followers, may be the skill set most needed, today.

Till about 10 years ago, things were much different. In the mid 1990’s the Internet, and Search Engines in particular, made sharing ideas, inventions, programs and thoughts easier.

Thinking about the pace of innovation in ancient times, grandfathers and great grandsons might be practicing the same trade, with little that changed, in say, a hundred years, with ship building, metel works, writing, the arts, both painting and music, politics, mores, etc.

But, With the arrival of the industral revolution, things have been speeding up, faster and faster; now, industries and careers are shifting every couple years, and the average person changes careers several times in their working life.

I’ve often thought about religious, cultural institutions, wondered if the conflicts we’re seeing, particularly in the United States (ie, between the Religious Right and Liberal Left) are really about ways of reacting to dramatic change in our lives.

Part of human nature, often termed, the reptilian brain, likes to hold on to the familar, even when it makes no sense, anymore. The other extreme, Liberal Left, embrases new concepts that aren’t yet proven. Somehow, the challange now, is harnessing the reptilian brain to maintain some level of stability and balance, while embrasing new thoughts and ideas, through the Internet, which can then be absorbed, leveraged, and built upon, much as I used Visual Basic program to split up and import a large Wordpress file last week.

Just another series of thoughts on a hot, muggy August Sunday.


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Social Media & Search Thoughts

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Twitter for Business @ BrandHackers NYC


Gregory Gallent starts off with his story about Shorty Awards and David Berkowitz talked about his work with 360i and Twitter. Slides will be available later on. David talks about his recent Texas trip and everywhere he went, Twitter was there.

Gregory Gallent starts off with his story about Shorty Awards and David Berkowitz talked about his work with 360i and Twitter.

Slides will be available later on. David talks about his recent Texas trip and everywhere he went, Twitter was there.

The place, Legands, next to The Empire State Building, is packed.

Customer Interaction - not selling anything, but customer service benefits from Twitter.

Various sites benefits from use of Twitter

Top Twitter Tools
1. Twitter Search
2. Twist (chart your Twitter Buzz)
3. TweetMeme - popular links in real time.
4. Bit.ly (has tracking capability)
5. MrTweet (new people to follow)
6. Topify - manage email notifications
7. TwitPic (manage Photos)
8. HootSuite - manage multiple Twitter accounts.
9. Seesmic Desktop
10.TwitterFon -
11. troys’s Twitter Script (use with FF) (run with greasemonkey).

Best Practices
1. Converse
2. Avoid Link Span
3. Rule of 120, for retreeting purposes
4. Stay around, don’t give up.

Thanks to Kira for some extra notes @kiracitron

My basic feeling about this Brandhackers, it had a great collection of people I know, who were in the audience, or speaking. The tools, themselves, are quickly evolving and some tend to work best, in conjunction with others.


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Twitter for Business @ BrandHackers NYC

Popularity: 14% [?]

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