Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already

Tracking mobile activity has become, not just a nice to have feature, but a necessity in any mature Web Analytics tool. You of course know this already. Find below a set of entertaining custom Mobile reports from Yahoo Web Analytics, using dimensions such as.

• Mobile Device Maker
• Mobile Device Model
• Mobile Device Screen size
• Carrier name

The numbers themselves are rather exciting actually, even though my point is, just to show you some of the Dimensions you can use, when doing your mobile analysis with Yahoo Web Analytics. Enjoy!

Cheers
/ Dennis (@dennismortensen)

Continued here:
Tracking Mobile Devices in Yahoo Web Analytics

Popularity: 26% [?]

I should ask ( and probably answer ) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed. So come and find me in this December version of “ Where’s Waldo

I should ask (and probably answer) that question more often, if not for the readers of this blog, then at least just to make sure my Mom is up to speed.

So come and find me in this December version of “Where’s Waldo?” – I would love to meet up for a nerdy chat about Analytics or Media. Drinks are on me! You are most welcome to connect on Tripit (thus increasing your chance of getting that Mojito)

..
Dec. 01 – New York: Speaking and Socializing at Stratigent YWA Analytics event

Dec. 03 – New York: Speaking about Bootstrapping vs. Venture Funding at ULS

Dec. 07 – Chicago: Speaking on Analytics & Attribution at SES / (my comments)

Dec. 08 - Chicago: SES Authors Book Signings Event (12:00 in the exhibit hall)

Dec. 10 – San Francisco: Customer Meetings
Dec. 10 – Sunnyvale: back to Yahoo! home base

Dec. 11 – Mountain view:  Speaking on Metrics for Success at SDForum
..

Cheers
/ Dennis (@dennismortensen)

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Where in the World is Dennis Mortensen ?

Popularity: 21% [?]

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December

Hello everybody. Stratigent (a YWACN partner) is doing a Yahoo! Web Analytics event in New York City (actually in MY office on 18th street) next week, 1st December. Here is some of the official wording: (hmmm, so I am an news aggregator now?)

Join Stratigent and Yahoo! Analytics for an evening of insights, cocktails and networking at the Yahoo offices in New York City. Learn how enterprise organizations are gaining new customer insights by leveraging Yahoo! Web Analytics as a highly customizable web analytics tool. Uncover hidden ROI as Bill Bruno of Stratigent shares best practices for deriving maximum value from your analytics program. This exclusive event is hosted by Stratigent, an official Yahoo! Web Analytics Consulting Network member in conjunction with Yahoo! Web Analytics.

Highlights include:

• The Future of Analytics: Discover how online marking measurement and optimization is evolving and learn what it takes to keep your business ahead of the curve
• Best Practices for Deriving Value from Analytics: Bill Bruno, VP of Business Development and Technology at Stratigent.
• Yahoo! Web Analytics Product Demo: Presented by Dennis R. Mortensen, Director of Data Insights at Yahoo! and author of Data-Driven Insights with Yahoo! Web Analytics
  
• Networking and Cocktails: Connect with analytics professionals in the area and speak with the Analytics experts of Stratigent and Yahoo!

Registration to this invite-only event is complimentary. To request an invitation (while seats remain) contact Jenny Kimbley via email: jenny.kimbley@stratigent.com.

Anywho..

Happy Thanksgiving.
/ Dennis (@dennismortensen)

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Join Stratigent (and Yahoo!) for an evening of Insights, Cocktails and Networking in New York City

Popularity: 21% [?]

As I walk cheerfully down 6th Avenue, on my way to the Yahoo! 18th street office this Saturday morning, I stop by a red light, well, first, because you are supposed to (I believe), but mostly because I am hand in hand with my two daughters. In this obviously selfish action by me, I slow down a chap behind me, who in all his wisdom, lets me know what a jerk I am! I’ll be honest with you – this is not the first time somebody on the streets of New York have let me know their feelings about my traffic maneuvering choices This got me thinking about how we choose to label each other, and how that is coming through the recent launched twitter lists.

As I walk cheerfully down 6th Avenue, on my way to the Yahoo! 18th street office this Saturday morning, I stop by a red light, well, first, because you are supposed to (I believe), but mostly because I am hand in hand with my two daughters. In this obviously selfish action by me, I slow down a chap behind me, who in all his wisdom, lets me know what a jerk I am! I’ll be honest with you – this is not the first time somebody on the streets of New York have let me know their feelings about my traffic maneuvering choices

This got me thinking about how we choose to label each other, and how that is coming through the recent launched twitter lists. So before assembling a posse and hunting down my new friend from JCPenny; I thought I would collect all the lists my twitter followers use for me. You can see the result of this in a tag cloud below (I used wordle.net to create it):

So it seems like, I might actually be less of a Jerk and more of an analytics person. Personally I am fond of the terms sexy and data nerd. Ha!. (Perhaps they are actually conflicting labels though.. hmm). The other cool thing is that my blog is supposed to be about Analytics, Media and Marketing. Close eh?

Have a great weekend.. I am off for a walk around Chelsea (with the same two girls and traffic standards).

Cheers
/ Dennis (@dennismortensen)

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Analytics guru …or just a Jerk!

Popularity: 22% [?]

Overall, Yahoo! Web Analytics is a better platform than Google Analytics, but that doesn’t mean it’s a more accessible platform and  it’s very clear Yahoo! Web Analytics really is a much better platform – but …. to tell people how and why … that’s more problematic, since I don’t have Yahoo! Analytics on any of my sites and haven’t done much with it, yet

Overall, Yahoo! Web Analytics is a better platform than Google Analytics, but that doesn’t mean it’s a more accessible platform and  it’s very clear Yahoo! Web Analytics really is a much better platform – but …. to tell people how and why … that’s more problematic, since I don’t have Yahoo! Analytics on any of my sites and haven’t done much with it, yet.

Fortunately, I don’t need to … someone has done that work of comparing Google Analytics and Yahoo! Analytics and come up with the point score of each.

Hint :  Look at slide 47 – Google Analytics scores at 53% while Yahoo! Analytics scores at 79%.  Ha!

It’s also clear that because a platform is better – might not mean it’s more popular.  Think of Yahoo! Analytics more like a upscale running shoe, like a Mizumo,  still affordable, while Google Analytics is ….. say …..  low end Nike running show.     You can’t even buy Mizumo running shoes in most stores  – same way, you can’t as easily get Yahoo! Analytics – and Yahoo! itself, simply doesn’t promote Yahoo! Analytics the way Google promotes Google! Analytics.

To be fair, if Yahoo! told everyone who had a Yahoo! email account, that they could also have a Yahoo! Web Analytics account and tags – and even encouraged people to put those tags on their sites and gave them a $100 Yahoo Advertising Credit, just to wet the juices, make it worthwhile (I‘d go for $250 dollar advertising credit – that would do it) the way Google used to ….. it might be a different story.

But Yahoo! simply isn’t into doing stuff like that … they’d never go for it.  That’s the paradox here – a much better platform, Yahoo! Web Analytics, probably won’t ever become a popular one (and according to Dennis, might not even need to be) because it’s not about popularity – Yahoo! probably is getting enough data from users, as it is, without having to open it up to the “masses”.

And there’s the other thing – Yahoo! knows that for every new feature Google Analytics! adds, it’s a cost in the processing power they have to provide (as Dennis likes to say it … it’s very “expensive”, from a processing perspective, to do the kinds of segmentation that Google Analytics has provided over the last year, and is continuing to build on).   There’s even a question weather Google will start having to charge for some of the more boutique features of Google Analytics down the line.

” ….A loosely connected but collaborative group of talented, committed volunteers can produce good free software; but a corporation, even one as innovatively structured as Google, cannot build powerful software, continuously upgrade it in material ways and provide it for free indefinitely.

But is ‘free’ the 4-letter ‘ f ‘ word?”

….we should no longer consider GA as ‘free’. Software developed without an alternate revenue stream but in the hope of donations, is free software. The Alexa Toolbar is not truly free. ‘Free’ does not only mean free of charge. It also includes free of funding or financial backing.

With the billions of dollars generated by AdWords, Google Analytics and related products like Google Website Optimizer that have proven to be contributing to AdWords’ success and growth, payment for GA’s advancement will continue to be pumped into GA and its sister products.

So, in reality, even large enterprises demanding the best in enterprise level web analytics solutions, are getting the software they need, paid for by another enterprise and by the masses of small business AdWords clients.

In the case of Google Analytics, ‘free’ is not the 4-letter ‘ f ‘ word. It’s just a different funding model.

In this, both Google Analytics and Yahoo! Analytics are not free – and by using both, or either, your giving data to Google or Yahoo!, data they use to make their products and advertising better – data they use to study us more (hopefully, to give us better products, but also, perhaps, to use for their own profit).   It’s not really free, I think that’s the point.

The rest is here: 
Google Analytics vs. Yahoo! Analytics – 53% vs, 79%, compared, point by point

Popularity: 14% [?]